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Every product 24Nico sells is 100% tobacco-free — plant-fibre pouches, no tobacco leaf. Nicotine products contain nicotine, which is addictive, and are sold to adults aged 18 and over.

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  3. Velo

VELO Nicotine Pouches

A broad range reaching from Normal all the way to Ultra, in slim and mini formats, delivered across the UK. VELO is strongest in mint and menthol but carries fruit and berry throughout, and it is one of the few brands present at every tier above Normal. Prices include VAT, with nothing extra to pay on delivery.

VELO by format and strength

  • Slim37
  • Mini7
  • Normal11
  • Strong21
  • Extra Strong8
Showing 1–12 of 44 products
New
VELO Shift Mango Yuzu 8mg
✓Price guarantee
Strong · 8 mg

In stock • Fruit, Citrus

VELO Shift Mango Yuzu 8mg

£41.49£4.15/unit
New
VELO Shift Pomelo Peppercorn 8mg
✓Price guarantee
Strong · 8 mg

In stock • Citrus

VELO Shift Pomelo Peppercorn 8mg

£41.49£4.15/unit
New
VELO Shift Kumquat Citron 8mg
✓Price guarantee
Strong · 8 mg

In stock • Citrus

VELO Shift Kumquat Citron 8mg

£41.49£4.15/unit
New
VELO Mango Ice Strong
✓Price guarantee
Strong · 8 mg

In stock • Mint, Eucalyptus, Fruit

VELO Mango Ice Strong

£33.09£3.31/unit
New
VELO Blueberry Ice Strong
✓Price guarantee
Strong · 8 mg

In stock • Mint, Eucalyptus, Berries, Blueberry

VELO Blueberry Ice Strong

£33.09£3.31/unit
VELO Freezing Peppermint Max
✓Price guarantee
Ultra · 17 mg

In stock • Mint, Eucalyptus, Peppermint

VELO Freezing Peppermint Max

£33.09£3.31/unit
VELO Crispy Peppermint Strong Slim
✓Price guarantee
XStrong · 10 mg

In stock • Mint, Eucalyptus, Spearmint

VELO Crispy Peppermint Strong Slim

£33.09£3.31/unit
VELO Shift Hot Dragonfruit Strong
✓Price guarantee
Strong · 8 mg

In stock • Chili, Fruit

VELO Shift Hot Dragonfruit Strong

£41.49£4.15/unit
VELO Green Spearmint Slim
✓Price guarantee
Normal · 5 mg

In stock • Mint, Eucalyptus, Spearmint

VELO Green Spearmint Slim

£33.09£3.31/unit
VELO Bright Spearmint Slim Strong
✓Price guarantee
Strong · 8 mg

In stock • Mint, Eucalyptus, Spearmint

VELO Bright Spearmint Slim Strong

£33.09£3.31/unit
VELO Simply Spearmint Mini
✓Price guarantee
Normal · 4 mg

In stock • Mint, Eucalyptus, Spearmint

VELO Simply Spearmint Mini

£33.09£3.31/unit
VELO Bright Spearmint Mini
✓Price guarantee
Normal · 4 mg

In stock • Mint, Eucalyptus, Spearmint

VELO Bright Spearmint Mini

£33.09£3.31/unit
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About VELO

VELO is a tobacco-free nicotine pouch brand owned by British American Tobacco (BAT). Launched in 2018 and originating in Sweden, VELO has grown into BAT's flagship pouch brand and is now sold in 49 markets. By the brand's own estimate it is the No.1 nicotine pouch brand in Europe, based on volume share in key European pouch markets as of June 2025.

From LYFT to VELO

VELO replaced BAT's earlier pouch brand LYFT in a rebrand, and many long-time pouch users still know the products by their LYFT-era names, or simply call VELO "snus". Several flavours were renamed again in a 2024 refresh, so a familiar variant may now sit under a new name with the same pouch inside.

The VELO range at 24Nico

The range runs across mint and menthol, fruit and berry, citrus, warming spiced and speciality flavours, plus limited editions. Mint has the widest strength spread, from mild spearmints in mini up to the coldest peppermints in Ultra. The warming family pairs a fruit or a mint with chilli or pepper rather than building the heat on its own. Speciality covers liquorice and elderflower.

Several also come as Zero variants at 0 mg nicotine.

The Shift line: a reshaped pouch

Shift is a VELO line launched in 2025, and it changes the pouch itself rather than the flavour list. The pouch is cut in a new shape, made to sit more naturally under the lip; VELO labels the format Comfort. The can followed, with a hexagonal design in 90% bio-based material.

The line began as a warming and cooling pair, Shift Hot and Shift Cool. The ones that came after drop the temperature prefix and take their name from the flavour pairing instead, mostly citrus and tropical. Every Shift pouch at 24Nico is slim, at 8 mg in the Strong tier, 20 pouches to a can.

VELO and McLaren

BAT sponsors the McLaren Formula 1 team, so VELO has appeared on the team's cars, and the deal reaches the range itself with limited editions. Those editions are in the Strong tier.

Strengths in the VELO range at 24Nico

Four tiers, by nicotine per pouch:

  • Normal (4–6 mg): the entry point, in both mini and slim formats
  • Strong (8 mg): the widest tier, including the Shift line and the McLaren edition
  • Xstrong (10–10.9 mg): including Peppermint Storm and Orange Spark
  • Ultra (14–17 mg): topped by Freezing Peppermint Max

Every can has VELO's dot marking, a quick visual guide to strength: the more filled dots, the stronger the pouch. Mini formats sit in the Normal and Strong tiers, while slim covers the full spread.

Browse the full VELO range above.

VELO nicotine pouches in the UK

24Nico stocks 44 products from VELO for UK customers, 4–17 mg of nicotine per pouch in mini and slim format, with mint, fruit, eucalyptus among the flavours. In the UK they are often called VELO snus; every pouch is tobacco-free, and the strength is always per pouch, not per gram. VELO is the most searched pouch brand in the UK by a distance, and the range here runs from the 4 mg minis to VELO Extra Strong; the dots on the can rank strength within VELO only, so compare the per-pouch figure against other brands.

Prices are in pounds with UK VAT included and orders are dispatched from Sweden duty-paid, so nothing is added on delivery. Age is verified at checkout before a nicotine order is dispatched. → All brands stocked for the UK

VELO nicotine pouches at a glance

Owner: British American Tobacco (BAT)

Brand launched: 2018, originating in Sweden

Markets: Sold in 49 markets worldwide

Predecessor brand: LYFT, replaced by VELO in a rebrand

Formats stocked: Mini, slim

Strengths stocked: Normal (4–6 mg), Strong (8 mg), Xstrong (10–10.9 mg), Ultra (14–17 mg)

Nicotine-free: Four Zero variants at 0 mg

Sub-lines and editions: The Shift line, plus limited editions

Flavour families: Mint and menthol, fruit and berry, citrus, warming spiced, speciality

Tobacco content: None: tobacco-free, plant-fibre based

VELO flavours stocked at 24Nico

Flavour family: Mint and menthol

Flavours stocked: Crispy Peppermint, Freezing Peppermint, Peppermint Storm, Bright Peppermint, Bright Spearmint, Simply Spearmint, Green Spearmint, Shift Cool Peppermint

Strength tiers: Normal to Ultra

Formats: Mini, slim

Flavour family: Fruit and berry

Flavours stocked: Ruby Berry, Purple Grape, Tropical Mango, Icy Cherry, Dark Cherry, Blue Raspberry, Dark Blackcurrant, Wintery Watermelon, Mango Ice, Blueberry Ice, Guava Passionfruit, Shift Mango Yuzu

Strength tiers: Normal to Ultra

Formats: Mini, slim

Flavour family: Citrus

Flavours stocked: Sour Lime, Arctic Grapefruit, Orange Spark, Coconut Lime, Shift Kumquat Citron

Strength tiers: Normal to Xstrong

Formats: Mini, slim

Flavour family: Warming spiced

Flavours stocked: Lime Flame, Mango Flame, Guava Jalapeno, Shift Hot Dragonfruit, Shift Hot Peach, Shift Hot Grape, Shift Hot Spearmint, Shift Pomelo Peppercorn

Strength tiers: Strong to Xstrong

Formats: Slim

Flavour family: Speciality

Flavours stocked: Salty Liquorice, Zesty Elderflower

Strength tiers: Xstrong

Formats: Slim

Flavour family: Limited editions

Flavours stocked: McLaren Spicy Papaya

Strength tiers: Strong

Formats: Slim

On the Low | Normal | Strong | Xstrong | Ultra scale used across 24Nico, the VELO range starts at 4 mg in the Normal tier and tops out at 17 mg in Ultra. VELO's own dot marking runs alongside this: more filled dots mean a stronger pouch, and the exact mg per pouch is printed on every can. The strength filter on 24Nico uses this scale, so VELO variants compare like-for-like with the rest of the range.

VELO nicotine pouches at a glance

Detail VELO at 24Nico
Owner British American Tobacco (BAT)
Brand launched 2018, originating in Sweden
Markets Sold in 49 markets worldwide
Predecessor brand LYFT, replaced by VELO in a rebrand
Formats stocked Mini, slim
Strengths stocked Normal (4–6 mg), Strong (8 mg), Xstrong (10–10.9 mg), Ultra (14–17 mg)
Nicotine-free Four Zero variants at 0 mg
Sub-lines and editions The Shift line, plus limited editions
Flavour families Mint and menthol, fruit and berry, citrus, warming spiced, speciality
Tobacco content None: tobacco-free, plant-fibre based

VELO flavours stocked at 24Nico

Flavour family Flavours stocked Strength tiers Formats
Mint and menthol Crispy Peppermint, Freezing Peppermint, Peppermint Storm, Bright Peppermint, Bright Spearmint, Simply Spearmint, Green Spearmint, Shift Cool Peppermint Normal to Ultra Mini, slim
Fruit and berry Ruby Berry, Purple Grape, Tropical Mango, Icy Cherry, Dark Cherry, Blue Raspberry, Dark Blackcurrant, Wintery Watermelon, Mango Ice, Blueberry Ice, Guava Passionfruit, Shift Mango Yuzu Normal to Ultra Mini, slim
Citrus Sour Lime, Arctic Grapefruit, Orange Spark, Coconut Lime, Shift Kumquat Citron Normal to Xstrong Mini, slim
Warming spiced Lime Flame, Mango Flame, Guava Jalapeno, Shift Hot Dragonfruit, Shift Hot Peach, Shift Hot Grape, Shift Hot Spearmint, Shift Pomelo Peppercorn Strong to Xstrong Slim
Speciality Salty Liquorice, Zesty Elderflower Xstrong Slim
Limited editions McLaren Spicy Papaya Strong Slim

On the Low | Normal | Strong | Xstrong | Ultra scale used across 24Nico, the VELO range starts at 4 mg in the Normal tier and tops out at 17 mg in Ultra. VELO's own dot marking runs alongside this: more filled dots mean a stronger pouch, and the exact mg per pouch is printed on every can. The strength filter on 24Nico uses this scale, so VELO variants compare like-for-like with the rest of the range.

Order VELO nicotine pouches at 24Nico

Every VELO variant in the grid above is ready to order:

  • Tracked delivery on every order
  • Age-verified checkout for adult use

New to VELO? Start from your strength: the dot marking on each can and the strength filter make it easy to match a variant to your tier. To compare VELO with the rest of what we stock, the full nicotine pouches range is organised on the same scale.

VELO FAQ

Is VELO snus?+

No. VELO is a tobacco-free nicotine pouch, while snus is a traditional Swedish product that contains tobacco. The two are used the same way, tucked under the top lip, which is why tobacco-free pouches like VELO are often called "white snus".

Who owns VELO nicotine pouches?+

VELO is owned by British American Tobacco and is the company's flagship nicotine pouch brand. It launched in 2018, originated in Sweden and is now sold in 49 markets worldwide.

What happened to LYFT?+

LYFT was British American Tobacco's earlier nicotine pouch brand. VELO replaced LYFT in a rebrand, so products once sold under the LYFT name now sit under VELO. If you are looking for a former LYFT favourite, its successor lives in the VELO range at the top of this page.

What do the dots on a VELO can mean?+

The dots are VELO's strength marking: the more filled dots on the can, the stronger the pouch. The exact nicotine content in mg per pouch is printed alongside. The range at 24Nico runs from 4 mg in the Normal tier to 17 mg in Ultra.

How do you use VELO nicotine pouches?+

Tuck one pouch under your top lip and leave it in place; there is no need to chew or spit. A pouch can stay in for up to 30 minutes, per VELO's own usage guide. Used pouches go in the storage compartment in the can lid, or straight in the bin.

Why do some VELO flavours have new names?+

VELO renamed several flavours in a 2024 refresh. Ice Cool became Crispy Peppermint, Freeze became Freezing Peppermint, Polar Mint became Bright Spearmint, Tropic Breeze became Tropical Mango, Royal Violet became Purple Grape, Cooling Storm became Peppermint Storm and Watermelon Mint became Wintery Watermelon. The pouches themselves are the same; only the names changed.

What is VELO Shift?+

Shift is a VELO line launched in 2025, and the change is in the pouch rather than the flavour list. It is cut in a shape VELO calls Comfort, so it sits more naturally under the lip, and it comes in a hexagonal can of 90% bio-based material. Shift pouches at 24Nico are slim, at 8 mg in the Strong tier, with 20 pouches to a can. The line covers cooling, warming and fruit-led flavours; the ones that followed the original Hot and Cool pair are named for the flavour pairing rather than carrying a temperature prefix.

Can I order VELO from 24Nico in the UK?+

Yes. The full VELO range is delivered across the UK, with VAT included in the price and nothing extra to pay on delivery. Age verification (18+) applies at checkout on every order. See our delivery page for the options available to your postcode.

Are VELO nicotine pouches legal in the UK?+

Nicotine pouches are legal to buy in the UK. The Tobacco and Vapes Act 2026 classes them as nicotine products, separate from tobacco, and sets 18 as the minimum age of sale. The UK ban on oral tobacco does not cover tobacco-free pouches such as VELO. Rules can change, and 24Nico sells only to adults aged 18 and over.

Guides

  • Caffeine pouches vs nicotine pouches: what is the difference?
  • Nicotine-free alternatives to ZYN
  • Snus and nicotine pouch brands: a UK atlas of who makes what