New
In stock • 8 mg • Mint, Eucalyptus, Fruit
VELO Mango Ice Strong
£37.79£3.78/unit
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Free delivery over £49VELO Nicotine Pouches
VELO runs from Normal through Strong and Extra Strong to Ultra, in slim and mini formats — one of the few brands present at every tier above Normal. Mint and menthol lead the flavours, with fruit and berry throughout.
New
In stock • 8 mg • Mint, Eucalyptus, Berries, Blueberry
VELO Blueberry Ice Strong
£37.79£3.78/unit
New
In stock • 8 mg • Fruit, Citrus
VELO Coconut Lime Strong
£37.79£3.78/unit
New
In stock • 8 mg • Chili, Fruit
VELO Guava Jalapeno Strong
£37.79£3.78/unit
New
In stock • 8 mg • Fruit
VELO Guava Passionfruit Strong
£37.79£3.78/unit
New
In stock • 8 mg • Fruit
VELO McLaren Spicy Papaya Strong
£30.00£3.00/unit
In stock • 8 mg • Mint, Eucalyptus, Chili, Spearmint
VELO Shift Hot Spearmint Strong
£43.99£4.40/unit
In stock • 10 mg • Mint, Eucalyptus, Peppermint
VELO Freezing Peppermint Extra Strong
£37.79£3.78/unit
In stock • 10 mg • Liquorice
VELO Salty Liquorice Strong Slim
£30.00£3.00/unit
In stock • 10 mg • Fruit, Citrus
VELO Orange Spark
£30.00£3.00/unit
In stock • 14 mg • Mint, Eucalyptus, Spearmint
VELO Bright Spearmint Slim Super Strong
£37.79£3.78/unit
In stock • 8 mg • Mint, Eucalyptus, Spearmint
VELO Bright Spearmint Slim Strong
£37.79£3.78/unit
About VELO Nicotine Pouches
VELO is a tobacco-free nicotine pouch brand owned by British American Tobacco (BAT). Launched in 2018 and originating in Sweden, VELO has grown into BAT's flagship pouch brand and is now sold in 49 markets. By the brand's own estimate it is the No.1 nicotine pouch brand in Europe, based on volume share in key European pouch markets as of June 2025.
From LYFT to VELO
VELO replaced BAT's earlier pouch brand LYFT in a rebrand, and many long-time pouch users still know the products by their LYFT-era names, or simply call VELO "snus". The naming story does not end there: several flavours were renamed again in a 2024 refresh, so a familiar variant may now sit under a new name with the same pouch inside.
The VELO range at 24Nico
The VELO range at 24Nico covers over 40 variants across four flavour families:
- Mint: Crispy Peppermint and Freezing Peppermint anchor the family, alongside Peppermint Storm, Bright Peppermint and three spearmint lines (Bright Spearmint, Simply Spearmint and Green Spearmint)
- Fruit: Ruby Berry, Purple Grape, Tropical Mango, Icy Cherry, Blue Raspberry, Dark Blackcurrant, Sour Lime and Arctic Grapefruit
- Warming: Lime Flame and Mango Flame pair fruit with chilli heat, and the Shift Hot line adds a spiced undertone across Dragonfruit, Peach, Grape and Spearmint
- Speciality: Salty Liquorice and Zesty Elderflower
Four flavours also come as Zero variants with 0 mg nicotine.
The Shift line: a reshaped pouch
Shift is VELO's newest line, launched in 2025, and it changes the pouch itself rather than the flavour list. The pouch is cut in a new shape, the first of its kind in the category, made to sit more naturally under the lip; VELO labels the format Comfort. The can followed, with a hexagonal design in 90% bio-based material. At 24Nico the line runs in two directions: Shift Hot with a warming spiced undertone, and Shift Cool with peppermint, both at 8 mg in the Strong tier.
VELO and McLaren
VELO's name reaches well beyond the pouch shelf. Through BAT's sponsorship of the McLaren Formula 1 team, the brand has appeared on the team's cars, and the partnership runs into the range itself with limited editions inspired by the racing livery. At 24Nico that means McLaren Spicy Papaya: tropical papaya with a warming spiced note, at 8 mg in the Strong tier.
Strengths in the VELO range at 24Nico
Strengths run in four tiers:
- Normal (4–6 mg): the entry point, in both mini and slim formats
- Strong (8 mg): the widest tier, including the Shift line and the McLaren edition
- Xstrong (10–10.9 mg): including Peppermint Storm and Orange Spark
- Ultra (14–17 mg): topped by Freezing Peppermint Max
Every can carries VELO's dot marking, a quick visual guide to strength: the more filled dots, the stronger the pouch. Mini formats sit in the Normal and Strong tiers, while the slim format carries the full spread.
VELO nicotine pouches at a glance
Owner: British American Tobacco (BAT) |
Brand launched: 2018, originating in Sweden |
Markets: Sold in 49 markets worldwide |
Predecessor brand: LYFT, replaced by VELO in a rebrand |
Formats stocked: Mini, slim |
Strengths stocked: Normal (4–6 mg), Strong (8 mg), Xstrong (10–10.9 mg), Ultra (14–17 mg) |
Nicotine-free: Four Zero variants at 0 mg |
Sub-lines and editions: Shift Hot, Shift Cool, McLaren edition |
Flavour families: Mint, fruit, warming spiced, speciality |
Tobacco content: None: tobacco-free, plant-fibre based |
A note on strength labelling: on the Low | Normal | Strong | Xstrong | Ultra scale used across 24Nico, the VELO range starts at 4 mg in the Normal tier and tops out at 17 mg in Ultra. VELO's own dot marking runs alongside this: more filled dots mean a stronger pouch, and the exact mg per pouch is printed on every can. The strength filter on 24Nico uses the editorial scale, so VELO variants compare like-for-like with the rest of the range.
Order VELO nicotine pouches at 24Nico
Every VELO variant in the grid above is ready to order:
- Tracked delivery on every order
- Age-verified checkout for adult use
New to VELO? Start from your strength: the dot marking on each can and the strength filter make it easy to match a variant to your tier. To compare VELO with the rest of what we stock, the full nicotine pouches range is organised on the same scale.
VELO FAQ
Is VELO snus?
No — VELO is a tobacco-free nicotine pouch, whereas snus is a traditional Swedish product that contains tobacco. Both are used the same way, tucked under the top lip, which is why tobacco-free pouches like VELO are often nicknamed "white snus".
What do the dots on a VELO tin mean?
The dots are VELO's strength marking — the more filled dots on the can, the stronger the pouch, with the exact nicotine content in mg per pouch printed alongside. The range at 24Nico runs from 4 mg in the Normal tier up to 17 mg in Ultra.
Can I order VELO from 24Nico in the UK?
Yes — 24Nico delivers VELO across the UK. Age verification (18+) applies at checkout on every order.