XQS Nicotine Pouches in the UK

XQS Nicotine Pouches in the UK | 24Nico

XQS — pronounced "excuse" — is a Swedish tobacco-free pouch brand founded in Jämtland and now part of Scandinavian Tobacco Group. UK shoppers get a broad pick at 24Nico: more than fifteen flavours across mint, citrus, apple, berry and tropical profiles, in slim and mini formats spanning Normal, Strong and Xstrong, with VAT included in every price.

About XQS

XQS — pronounced "excuse" — was founded in Jämtland in northern Sweden in 2005 by two snus enthusiasts who wanted a tobacco-free alternative to traditional snus. The first XQS pouches contained neither tobacco nor nicotine; the nicotine-pouch range the brand is known for today followed in the 2010s, and XQS has since become one of the larger Swedish nicotine-pouch brands. It now sits within Scandinavian Tobacco Group, with XQS International AB as the operating entity.

Range and formats at 24Nico

The XQS range at 24Nico spans four strength tiers: Normal at 4 mg of nicotine per pouch, Strong at 8 mg, and two Xstrong variants at 9.6 mg and 11.2 mg per pouch. Some of the latter are labelled "Ultra Strong" by XQS itself — at 24Nico we classify by mg per pouch rather than brand label, so they sit in Xstrong.

The full catalogue is in the slim format.

Flavours

XQS leans on flavour breadth rather than format variety.

Mint and cooling profiles include Cool Ice, Wintergreen, Arctic Freeze and Citrus Cooling.

Fruit and berry options run from Apple Crisp, Twin Apple and Orange Apple through Black Cherry, Blueberry Mint, Raspberry Blackcurrant and Strawberry Kiwi, with Berrynana Twist (strawberry and banana), Hallonsoda (raspberry soda), Hallon Lakrits (raspberry liquorice) and Orange Squeeze rounding out the list.

Tropical and more unusual blends include Tropical, Chili Mango, Fruzzle, Cactus Sour, Dark Banana, Elderflower and Fizzy Peach.

Where XQS sits in the wider Swedish landscape

XQS is a flavour-led brand within the Swedish nicotine-pouch category and, per its own corporate site, the second-largest pouch brand in the Swedish home market. It runs as its own brand line within Scandinavian Tobacco Group, alongside several other established nicotine and tobacco names at group level.

XQS pouches are tobacco-free, based on plant fibre with added nicotine and flavourings, and designed to sit under the upper lip during use.

XQS nicotine pouches at a glance

Manufacturer: XQS International AB, part of Scandinavian Tobacco Group

Country of origin: Sweden (Jämtland)

Brand launched: 2005 — nicotine-pouch range from the 2010s onwards

Formats stocked: Slim

Strengths stocked: Normal (4 mg), Strong (8 mg), Xstrong (9.6 mg and 11.2 mg per pouch)

Flavour categories: Mint and cooling, citrus, apple, berry, tropical, unique blends

Tobacco content: None — tobacco-free, plant-fibre based

A note on strength labelling: some XQS variants carry brand names such as "Ultra Strong" (for example XQS Arctic Freeze Ultra Strong, 11.2 mg). On the Low / Normal / Strong / Xstrong / Ultra scale used across 24Nico, 11.2 mg per pouch sits in Xstrong — Ultra begins at 13.1 mg per pouch. The strength filter on 24Nico uses this editorial scale, so XQS variants compare like-for-like with the rest of the range.

XQS nicotine pouches at a glance

Detail	XQS at 24Nico
Manufacturer	XQS International AB, part of Scandinavian Tobacco Group
Country of origin	Sweden (Jämtland)
Brand launched	2005 — nicotine-pouch range from the 2010s onwards
Formats stocked	Slim
Strengths stocked	Normal (4 mg), Strong (8 mg), Xstrong (9.6 mg and 11.2 mg per pouch)
Flavour categories	Mint and cooling, citrus, apple, berry, tropical, unique blends
Tobacco content	None — tobacco-free, plant-fibre based

XQS FAQ

What strengths do XQS pouches come in?

At 24Nico the XQS range covers four strength tiers: Normal (4 mg per pouch), Strong (8 mg), and two Xstrong variants at 9.6 mg and 11.2 mg per pouch. Some 11.2 mg products are sold under XQS's own "Ultra Strong" naming, but on the Low / Normal / Strong / Xstrong / Ultra scale they sit in Xstrong.

Are XQS pouches tobacco-free?

Yes — every pouch in the XQS range is tobacco-free. They're built on a plant-fibre base with added nicotine and flavourings, with no tobacco leaf or stem.

Can I order XQS in the UK?

Yes — 24Nico delivers XQS across the UK, and prices include VAT. Age verification (18+) applies at checkout.