From 0.1 mg to 35 mg of nicotine per pouch. Most everyday products sit between 3 and 9 mg; Ultra starts at 13.1 mg and Ultra Max, our top tier, begins at 30 mg per pouch. Compare the per-pouch figure, not mg/g.
Low (0.1–3 mg) or Normal (3.1–6 mg). Move up one tier at a time once you know how a pouch feels.
Ultra Max: LEO Black Ice and Frosted Ice at 35 mg per pouch, sold as 50 mg, and Siberia at 33 mg. They are the strongest pouches we stock and suit very experienced users only. → Ultra Max
6 mg is the top of Normal. It is a comfortable everyday strength for most established users and a step up for a beginner.
In the UK "snus strength" usually means the strength of a tobacco-free nicotine pouch, since tobacco snus cannot be sold here. The tiers on this page apply to every pouch we sell.
Strength decides how a pouch feels far more than flavour does, so it is the axis to settle first. Every figure on this page is nicotine per pouch, the only number that compares fairly across brands, and the ladder runs six tiers: Low (0.1–3 mg), Normal (3.1–6 mg), Strong (6.1–9 mg), Extra Strong (9.1–13 mg), Ultra (13.1–29.9 mg) and Ultra Max (30 mg and above), the strongest pouches sold in the UK. UK searchers often ask for snus strengths; the tiers apply to every tobacco-free pouch we sell. In the UK these are often called snus strengths; the tiers apply to every tobacco-free pouch we sell.
Every product is placed in a tier by nicotine per pouch. Concentration (mg/g) is printed on some UK packs, but a large pouch at a modest concentration can deliver more nicotine than a small one at a higher figure, so per pouch is the number that compares fairly across brands and formats. A 6 mg pouch is a 6 mg pouch whichever brand made it, and a pouch sold as 50 mg is a 50 mg/g pouch that delivers 35 mg.
VELO's dots and ZYN's bars show strength within that brand's own range, not an absolute figure, and the same number of dots means different milligrams at different brands. Use the per-pouch number on each product page to compare across brands; the dots only tell you where a product sits in its own family.
Ultra Max is the top of our range: LEO Black Ice and LEO Frosted Ice, sold as 50 mg, deliver 35 mg of nicotine per pouch, and Siberia delivers 33 mg. That is well beyond the 20 mg ceiling most UK retailers stop at, and it is why the per-pouch figure matters. Ultra, from 13.1 mg, holds BAGZ 20 mg, ICE XL Super Strong and LOOP Hyper Strong. Both tiers are meant for experienced users with an established tolerance; a pouch that feels too strong tingles sharply and is best swapped for a lower tier. → Ultra Max · Ultra
New to pouches: start at Low or Normal and move up one tier at a time. Already using pouches: match the mg you use today, then adjust by format, since a mini feels lighter than a normal pouch at the same mg. Each tier page shows what sits either side of it. → Nicotine pouches for beginners · The strength guide
Strength Level: Nicotine Free Nicotine Content (mg/pouch): 0 mg Suitable For: Users who prefer nicotine-free alternatives |
Strength Level: Low Nicotine Content (mg/pouch): 0.1–3 mg Suitable For: New users or those who prefer a very mild experience |
Strength Level: Normal Nicotine Content (mg/pouch): 3.1–6 mg Suitable For: Light users looking for a balanced nicotine level |
Strength Level: Strong Nicotine Content (mg/pouch): 6.1–9 mg Suitable For: Regular nicotine pouch users |
Strength Level: Extra Strong Nicotine Content (mg/pouch): 9.1–13 mg Suitable For: Experienced users familiar with higher strengths |
Strength Level: Ultra Nicotine Content (mg/pouch): 13.1–29.9 mg Suitable For: Very experienced users only |
Strength Level: Ultra Max Nicotine Content (mg/pouch): 30 mg and above Suitable For: The strongest pouches we sell, for very experienced users only |
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Strong · 9 mgIn stock • Fruit
Chainpop Peach & Honey Strong
Strong · 9 mgIn stock • Fruit, Cinnamon
Chainpop Apple & Cinnamon Strong
Strong · 9 mgIn stock • Fruit, Melon
Chainpop Pomegranate & Melon Strong
Strong · 6 mgIn stock • Berries
XPCT Berry Mega Can
From £2.09 / unit.
NUED Lemon Lime Slim
In stock • Fruit
FIX Peach Rhubarb #2
In stock • Mint, Eucalyptus, Fruit, Cherry
VELO Icy Cherry
Ultra · 15 mgIn stock • Mint, Eucalyptus
FUMi Freezy Mint Ultra Strong
In stock • Mint, Eucalyptus, Peppermint
VELO Bright Peppermint Slim Strong
Ultra · 15 mgIn stock • Mint, Eucalyptus, Spearmint
FUMi Spearmint Ultra Strong
In stock • Berries
VELO Dark Blackcurrant Slim Strong
In stock • Mint, Eucalyptus
ACE Eucalyptus
Normal · 4 mgIn stock • Mint, Eucalyptus
FUMi Freezy Mint Mini Regular
In stock • Mint, Eucalyptus, Spearmint
VELO Bright Spearmint Slim Super Strong
In stock • Berries
FIX Cherry Blossom #5
XStrong · 10 mgIn stock • Fruit
ZEUS Bubblegum 20mg
In stock • Berries
VELO Ruby Berry Slim
In stock • Mint, Eucalyptus, Spearmint
ACE Spearmint
XStrong · 11 mgIn stock • Mint, Eucalyptus, Spearmint
FUMi Spearmint Extra Strong
In stock • Mint, Eucalyptus
ACE Cool Mint Low
In stock • Mint, Eucalyptus, Peppermint
ACE X Cool Mint
In stock • Chili, Guarana
ACE X Guarana Chili Boost
In stock • Mint, Eucalyptus, Spearmint
ACE Cool Mint
In stock • Mint, Eucalyptus
KELLY WHITE Sweet Peppermint 10mg
In stock • Mint, Eucalyptus, Spearmint
FIX Spearmint #3
In stock • Citrus, Elderflower
VELO Zesty Elderflower Strong Slim
In stock • Mint, Eucalyptus, Berries, Blueberry
FIX Blueberry Ice #5
Strong · 8 mgIn stock • Mint, Eucalyptus, Spearmint
FUMi Spearmint Strong
In stock • Citrus
VELO Sour Lime Slim
