
In stock • 2 mg • Mint, Eucalyptus
LAGOM Fresh Mint
Lagom takes its name from the Swedish word for "just enough", and the range keeps to that idea: slim, tobacco-free pouches, a focused trio of mint-led flavours — Fresh Mint, Apple Mint and Peach Mint — and tiers that step calmly from Low through Normal to X-strong. The Stockholm brand from Be Lagom is stocked at 24Nico with VAT included for shoppers across the UK.
Lagom is a Swedish nicotine pouch brand built around its own name. In Swedish, "lagom" means "just enough", "in moderation" or "in balance", and the brand's pitch is the pouch equivalent of that idea: a slim format, a focused mint-led flavour range and strength tiers that step up calmly rather than chasing maximum mg.
Lagom is owned and operated by Be Lagom AB, a Swedish company based in central Stockholm. Three flavour families sit at the centre of the brand: Fresh Mint, Apple Mint and Peach Mint, each built on a plant-fibre base with added nicotine and flavourings.
The Lagom nicotine pouch range at 24Nico draws on the brand's three mint-led families:
Every flavour shares the same plant-fibre construction and slim pouch shape; the difference between them is the flavour profile, not the build.
The Lagom range at 24Nico covers three strength tiers:
Brand owner: Be Lagom AB, Stockholm |
Country of origin: Sweden |
Brand name: From the Swedish word "lagom", meaning "just enough" or "in balance" |
Format stocked: Slim |
Strengths stocked: Low (2.6 mg), Normal (5.2 mg), Xstrong (10.4 mg) |
Flavour families: Fresh Mint, Apple Mint, Peach Mint |
Tobacco content: None, plant-fibre based |
The 24Nico strength filter uses the Low, Normal, Strong, Xstrong and Ultra scale. On that scale Lagom covers Low, Normal and Xstrong, with Peach Mint Extra Strong as the highest-strength pouch in the line-up. Lagom's own can labels read "Light" for the Low tier (2.6 mg), "Strong" for the Normal tier (5.2 mg) and "Extra Strong" for the Xstrong tier (10.4 mg), so the can and the 24Nico filter can show different words for the same pouch.
"Lagom" is a Swedish word with no single English equivalent — it is most often translated as "just enough", "in moderation" or "in balance". The brand uses it to signal a measured, restrained pouch rather than a maximum-strength one.
Three tiers: Low at 2.6 mg per pouch (labelled "Light" on the can, across Fresh Mint and Peach Mint), Normal at 5.2 mg (labelled "Strong" on the can, across all three flavours) and Xstrong at 10.4 mg (Peach Mint Extra Strong).
Yes — 24Nico delivers Lagom across the UK, and every price already includes VAT. Age verification (18+) is completed at checkout, as with all nicotine products.

In stock • 10 mg • Mint, Eucalyptus, Fruit
LAGOM Peach Mint Extra Strong