In stock • 11 mg • Mint, Eucalyptus
KUMA Ice Cool
£29.89£2.99/unit
KUMA does one thing and refuses to water it down: every flavour in the range carries the same Xstrong 11 mg loading in a slim, tobacco-free pouch. The Swedish brand from Après Group gives shoppers across the UK five variants to pick from — Blood Orange, Cherry, Wintergreen, Banana Toffee and Ice Cool — with VAT included in every price.
KUMA is a Swedish brand from Après Group, launched in 2025. The first cans landed in selected retailers over summer; the full brand launch followed in November. The product is made at Après Group's own facility in Vetlanda, with the Stockholm office leading design and marketing.
The name KUMA is Japanese for bear, the central image the brand has built its identity around. The range carries that idea into the product itself: one strength across every flavour, with the tagline Not for the faint of taste.
Each pouch weighs roughly 0.55 g in a slim casing, with 20 pouches per can. The pouch and can use plant-based material, and KUMA partners with the Bower recycling scheme. The full KUMA range is tobacco-free.
Product: KUMA Blood Orange Flavour: Blood orange Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Cherry Flavour: Cherry Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Wintergreen Flavour: Wintergreen, mint Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Banana Toffee Flavour: Banana, toffee Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Ice Cool Flavour: Peppermint Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Every KUMA pouch sits in the Xstrong tier on 24Nico's nicotine-pouch strength scale (Low, Normal, Strong, Xstrong, Ultra). The full range runs at 11 mg of nicotine, 20 mg/g, in a slim 0.55 g format with 20 pouches per can.
Because the strength is identical across the line, choosing between variants is purely a flavour decision:
Every KUMA variant carries 11 mg of nicotine per pouch (20 mg/g), which lands in the Xstrong tier on 24Nico's strength scale. The brand runs a single strength across the entire line-up.
KUMA is manufactured in Vetlanda, Sweden, at Après Group's own production facility. Après Group is the same Swedish company behind the Après brand.
Yes — 24Nico ships KUMA across the UK with VAT already included in the listed price. Age verification (18+) applies at checkout, as with all nicotine products.
In stock • 11 mg • Fruit
KUMA Banana Toffee
