JOL is made by Liw Innovation, a Swedish manufacturer based in Hökerum just outside Ulricehamn. The company also produces the XPCT nicotine pouch range and the COZ snus line.
JOL uses a character-led naming convention rather than flavour-only labels. Each pouch carries a one- or two-word title — such as Nothing Fancy or Vampire Jam — with the flavour given as a subtitle.
JOL covers Strong, Extra Strong and Ultra in slim format. The flavours lean dessert-led and playful — banana toffee and berry jam among them — rather than mint-forward.
JOL launched in 2026 as a tobacco-free, all-white nicotine-pouch brand from Liw Innovation, the Swedish manufacturer behind XPCT and COZ. The brand uses a character-led naming convention. Each pouch carries a one- or two-word title (Nothing Fancy, Pocket Pudding, Vampire Jam, Grandma's Freezer, Holliday Misstake), with the flavour given as a subtitle rather than a label.
Liw Innovation is based in Hökerum, a small town in the south-west of Sweden just outside Ulricehamn, and runs the factory it built in 2011. The company describes itself as one of the pioneers of the all-white snus segment, and its team has worked in the Swedish smokeless category for more than two decades. Alongside JOL, Liw Innovation makes the XPCT nicotine pouch range and the COZ all-white snus line.
JOL groups its five 24Nico flavours into two broad profiles:
The JOL range at 24Nico covers three strength tiers:
Manufacturer: Liw Innovation AB, Hökerum, Sweden |
Sister brands: XPCT, COZ. Also made by Liw Innovation |
Country of origin: Sweden |
Brand launched: 2026 |
Formats stocked: Slim |
Strengths stocked: Strong (6.5–8.4 mg), Xstrong (10–11.4 mg), Ultra (14.8 mg) |
Flavour families: Mint and cooling, fruit-led |
Tobacco content: None. Tobacco-free, plant-fibre based |
In stock • 6 mg • Fruit
JOL Pocket Pudding Banana Toffee
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