In stock • 10 mg • Mint, Eucalyptus, Fruit, Melon
77 Watermelon Ice Strong
£31.95£3.20/unit
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77 nicotine pouches - also known as 77 snus - are tobacco-free pouches from the Polish manufacturer Luna Corporate. At 24Nico the 77 range covers slim Xstrong (10.4 mg) and mini Ultra (20 mg) formats across mint, berry, cola and fruit flavours, including the Valtteri Bottas VB Edition and the GHOST Mini line.
Showing 12 of 12 products
In stock • 10 mg • Fruit, Berries
77 Bubbly Blizz Strong
£31.95£3.20/unit
In stock • 10 mg • Berries, Strawberry
77 Strawberry Strong
£31.95£3.20/unit
In stock • 10 mg • Mint, Eucalyptus
77 Ice Mint Strong
£31.95£3.20/unit
In stock • 10 mg • Mint, Eucalyptus, Berries
77 VB Edition Arctic Berry Strong
£27.95£2.80/unit
In stock • 10 mg • Fruit, Citrus
77 Sour Bliss Strong
£34.89£3.49/unit
In stock • 10 mg • Mint, Eucalyptus, Spearmint
77 VB Edition Spearmint Strong
£27.95£2.80/unit
In stock • 10 mg • Fruit, Citrus, Elderflower
77 Pink Punch Strong
£34.89£3.49/unit
In stock • 10 mg • Mint, Eucalyptus, Peppermint
77 Peppermint Strong
£31.95£3.20/unit
In stock • 20 mg • Mint, Eucalyptus
77 GHOST Mini Original Super Strong
£31.95£3.20/unit
In stock • 10 mg • Mint, Eucalyptus
77 Freeze Mint Strong
£27.95£2.80/unit
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In stock • 10 mg • Fruit, Cola, Cherry
77 Cola & Cherry Strong
£34.89£3.49/unit
About 77
77 is a tobacco-free nicotine pouch brand produced by Luna Corporate, a Polish manufacturer with its production facility in Suchy Las near Poznań. The brand launched in 2020 and is, according to Luna Corporate, the first Polish nicotine pouch brand to reach global distribution. Luna Corporate itself was founded by Dawid Urban, previously of CHIC Group (eSmoking World) — a Polish e-cigarette business sold to British American Tobacco in 2015/16 — together with industry specialists. The team carries over 20 years of experience from the wider tobacco and vapour sector into the pouch category.
Range and formats at 24Nico
The 77 range at 24Nico covers two formats. The slim format is the core line, with each pouch containing 10.4 mg of nicotine — equivalent to 16 mg/g, placing it in the Xstrong category on the Low / Normal / Strong / Xstrong / Ultra scale. The 77 GHOST Mini Original sits separately in a smaller mini format with 20 mg of nicotine per pouch (40 mg/g), placing it in the Ultra category. The mini can holds 24 pouches at 0.5 g each.
Flavours
77 covers more than ten flavours across four broad categories. Mint and cooling variants include 77 Ice Mint, 77 Freeze Mint and 77 Peppermint. The fruit and berry side covers 77 Strawberry, 77 Forest Fruits, 77 Watermelon Ice, 77 Sour Bliss and 77 Pink Punch. Cola variants include 77 Cola & Cherry and 77 Cola & Vanilla. The 77 Bubbly Fizz variant offers a fruit and berry blend with a tart finish.
Special editions
77 Snus VB Edition is a collaboration with the Finnish Formula 1 driver Valtteri Bottas, available at 24Nico in Arctic Berry and Spearmint variants in the slim Xstrong format. The 77 GHOST Mini line operates as a separate sub-range in the smaller mini format at Ultra strength.
77 nicotine pouches are produced in Poland by Luna Corporate. They are tobacco-free, based on plant fibre with added nicotine and flavourings, and designed to sit under the upper lip during use.
Where 77 sits in Luna Corporate's portfolio
Luna Corporate produces several pouch brands beyond 77. On the nicotine side the portfolio includes Bjorn and Maverick. On the nicotine-free side it covers X-Booster energy pouches and Cafero coffee pouches — the same Cafero range stocked at 24Nico. All Luna Corporate brands are manufactured at the same EU facility in Poland.
77 pouches are tobacco-free, based on plant fibre with added nicotine and flavourings, and designed to sit under the upper lip during use.
77 at a glance
Manufacturer: Luna Corporate (Tobacco Concept Factory group) |
Country of origin: Poland |
Brand launched: 2020 |
Formats stocked: Slim, Mini |
Strengths stocked: Xstrong (10.4 mg per pouch) and Ultra (20 mg per pouch) |
Flavour categories: Mint and cooling, berry, cola, fruit |
Special editions: 77 VB Edition (Valtteri Bottas collaboration), 77 GHOST Mini |
Tobacco content: None — tobacco-free, plant-fibre based |
The slim Xstrong line carries the bulk of the catalogue; the GHOST Mini in Ultra strength sits at the upper end of 77's range. Both formats are mapped to the Low / Normal / Strong / Xstrong / Ultra scale used across 24Nico, so 77 pouches can be compared directly against other brands in the assortment.
77 FAQ
Where are 77 nicotine pouches made?
77 nicotine pouches are produced in Poland by Luna Corporate, a manufacturer based in Kraków and part of the Tobacco Concept Factory group. The brand launched in 2021.
What strength are 77 nicotine pouches?
At 24Nico the slim format contains 10.4 mg of nicotine per pouch, equivalent to 16 mg/g, which falls in the Xstrong category. The 77 GHOST Mini Original contains 20 mg of nicotine per pouch (40 mg/g), placing it in the Ultra category.
Are 77 nicotine pouches tobacco-free?
Yes - every pouch in the 77 range is tobacco-free. The pouches are built on a plant-fibre base with added nicotine and flavourings, and contain no tobacco leaf or stem.
How long does a 77 pouch last?
A 77 pouch is typically kept in place for around 20 to 40 minutes. The pouch sits under the upper lip and gradually releases nicotine and flavour during that period.
What is 77 Snus VB?
77 Snus VB is a special edition produced in collaboration with Finnish Formula 1 driver Valtteri Bottas. At 24Nico the VB Edition is available in Arctic Berry and Spearmint variants in the slim Xstrong format.
What flavours does 77 come in?
The 77 range at 24Nico covers more than ten flavours across four categories: mint and cooling (Ice Mint, Freeze Mint, Peppermint, Spearmint VB), berry (Strawberry, Forest Fruits, Arctic Berry VB, Bubbly Fizz), cola (Cola & Cherry, Cola & Vanilla) and fruit (Pink Punch, Sour Bliss, Watermelon Ice).