77 Nicotine Pouches

77 is a tobacco-free nicotine pouch brand from Luna Corporate, a Polish producer registered in Suchy Las near Poznań in Greater Poland. The company says 77 is the first Polish nicotine pouch brand and that it has been distributed globally since 2020. It was founded by Dawid Urban with a group of industry specialists. Urban created CHIC Group (eSmoking World), the Polish e-cigarette business sold to British American Tobacco in 2015/16.

Range and formats at 24Nico

Strength and format go together at 77, across three tiers of the Low | Normal | Strong | Xstrong | Ultra scale:

• Slim, Xstrong. The core line: 10.4 mg per pouch, or 16 mg/g, and most of the flavour catalogue. 20 pouches per can, 0.65 g each.
• Mini, Normal. The newest addition. A smaller 0.39 g pouch at 4 mg, 20 per can, in flavours that also come in slim.
• Mini, Ultra. The GHOST line at 20 mg per pouch, or 40 mg/g, 24 per can at 0.5 g each. The top of 77's range at 24Nico.

Flavours

77 splits into four broad groups, and several pouches belong to more than one:

• Mint and cooling. The largest group: plain mint, peppermint and spearmint, plus mint layered over berry and melon.
• Berry. Sweet and tart berry profiles, some of them with a cooling note over the top.
• Fruit and citrus. Sweeter fruit blends next to sharper citrus, including a rhubarb and elderflower profile.
• Cola. Dark cola, sweetened with cherry or vanilla.

Special editions

77 Snus VB Edition is a collaboration with the Finnish Formula 1 driver Valtteri Bottas, available at 24Nico in Arctic Berry and Spearmint in the slim Xstrong format. GHOST is the separate mini sub-range at Ultra strength.

Where 77 sits in Luna Corporate's portfolio

Luna Corporate makes several pouch brands beyond 77. On the nicotine side that includes Bjorn and Maverick, and outside nicotine there are X-Booster energy pouches and Cafero coffee pouches. The company says all of it comes out of one facility in Poland.

77 pouches are tobacco-free, built on plant fibre with added nicotine and flavourings, and sit under the upper lip.

Browse the full 77 range above.

77 nicotine pouches in the UK

24Nico stocks 17 products from 77 for UK customers, 4–20 mg of nicotine per pouch in mini and slim format, with fruit, mint, berries among the flavours. In the UK they are often called 77 snus; every pouch is tobacco-free, and the strength is always per pouch, not per gram. 77, from Poland's Luna Corporate, is weighted to the top of the ladder: Extra Strong slims and the Ultra GHOST minis, with the VB Edition alongside.

Prices are in pounds with UK VAT included and orders are dispatched from Sweden duty-paid, so nothing is added on delivery. Age is verified at checkout before a nicotine order is dispatched. → All brands stocked for the UK