About Apres

Après was created by Après Group, a Swedish nicotine-pouch manufacturer founded in Stockholm in 2021. Après was the company's first range; sister brand KUMA followed later as a separate high-strength line. Après pouches are produced in Sweden and sold across several European markets, with a flavour-led, design-driven positioning.

Range and formats at 24Nico

Après is stocked in two formats at 24Nico — slim and mini. The slim format is the core of the range, used across the Normal, Extra Strong and Hyper Strong lines. The mini format is a smaller, more discreet pouch and is sold under the Après Mini name at a single nicotine level.

The Après catalogue at 24Nico starts at 3.2 mg per pouch (Normal) and runs to 11 mg (Hyper Strong). Après uses its own strength names — Normal, Extra Strong and Hyper Strong — and 24Nico classifies each product by mg per pouch, so Après variants compare like-for-like with other brands. Après "Extra Strong" sits in 24Nico's Strong tier (8.25 mg per pouch) and "Hyper Strong" sits in Xstrong (11 mg per pouch). Mini-format pouches sit at 3.2 mg — Normal in 24Nico terms, just in a smaller pouch.

Flavours

Après leans on flavour breadth and lifestyle-led naming. Mint and menthol options include Mint and Menthol; coffee is represented by Mochaccino. Fruit and berry profiles run from Bananas, Blueberry, Very Berry and Cola through Raspberry Liquorice and Lemon Curd, with Cactus Lime and Ice Tea Peach adding a more unusual edge. The range also includes Après Ski, a seasonal limited edition.

The Spritz line

Spritz is a cocktail-inspired flavour line within the wider Après range, with three variants stocked at 24Nico, each named after a classic spritz cocktail. Hugo Spritz is built on elderflower with mint and a tangy lime edge. Pink Spritz combines strawberry and guava with passionfruit and orange for a tropical citrus profile. Tangerine Spritz is a single-note bright citrus, leaning on the distinct sweetness of tangerine. The Spritz variants are stocked across the mini format and the Normal, Extra Strong and Hyper Strong slim lines, with Tangerine and Hugo having the widest coverage.

Après Zero

Après Zero is the nicotine-free line — slim plant-fibre pouches with no nicotine and no tobacco. Four flavours are stocked at 24Nico: Mint, Blueberry, Ice Tea Peach and Raspberry Liquorice. Après Zero suits users who want the format and flavour of an Après pouch without the nicotine, and sits in the wider nicotine-free pouch category at 24Nico.

Manufacturer and sustainability

Après Group owns the brand and produces the pouches in Sweden. On the sustainability side, Après partners with Bower, a Swedish recycling service. Customers can scan the empty can in the Bower app to register it for recycling and earn a small deposit.

Après pouches are tobacco-free, based on plant fibre with added nicotine (or no nicotine in Après Zero) and flavourings, and designed to sit under the upper lip during use.

Après nicotine pouches in the UK

24Nico stocks 40 products from Après for UK customers, 3–11 mg of nicotine per pouch in mini and slim format, with fruit, citrus, berries among the flavours. In the UK they are often called Après snus; every pouch is tobacco-free, and the strength is always per pouch, not per gram. Après has one of the broadest flavour ranges in the UK stock, forty products from mint and berry to citrus and cocktail profiles, all at Normal to Extra Strong.

Prices are in pounds with UK VAT included and orders are dispatched from Sweden duty-paid, so nothing is added on delivery. Age is verified at checkout before a nicotine order is dispatched. → All brands stocked for the UK