Most pouches deliver effectively for around 15 to 30 minutes, though you can keep one in for up to 60 minutes if you prefer. Stronger pouches are often removed earlier; lower-strength pouches stay active a little longer. Take it out when the flavour fades.
You can, but there's no real benefit. By the 60-minute mark the nicotine release is mostly done, so you're just holding spent material under your lip.
Around 12 months from production, depending on the brand. Check the best-before date on the can.
Best within one to three weeks for optimal flavour and nicotine strength, though they won't suddenly become unusable after that. Keep the lid closed between uses, store somewhere cool and dry, and away from direct sunlight.
No - manufacturers recommend a cool, dry place, such as a drawer or cupboard. Nicotine pouches are drier than snus and don't require cold storage. A frost-free fridge can actually dry them out faster.
Not recommended. The texture changes when the pouch thaws and the format doesn't benefit from freezing the way moist tobacco products like snus can.
No - they just lose flavour, moisture and a bit of their nicotine release. They aren't harmful past the best-before date, but they won't perform like fresh ones.
When people ask how long a nicotine pouch lasts, they usually mean one of three things:
This guide answers all three, plus a few quick storage tips that keep pouches at their best.
Most nicotine pouches deliver nicotine and flavour effectively for around 15 to 30 minutes. You can keep one in for up to 60 minutes if you prefer, but the release tapers off significantly long before that.
Within the session, nicotine and flavour release peaks in the first 10 to 15 minutes and tapers off gradually. By the 30-minute mark, most of what the pouch was going to release is already in your system. After that point you're holding a pouch with very little left to give - and beyond 60 minutes there's no benefit at all.
How long you keep one in depends on a few things:
There's no rule that says you have to keep a pouch in for a set amount of time. Take it out when the flavour fades or when you've had enough.
Three things make the biggest difference to how long a pouch stays active under the lip:
Personal habit also plays a role: how often you swap the pouch around under the lip, whether you eat or drink while using it, and how sensitive your gums are all change the perceived duration.
Most cans carry a best-before date of around 12 months from production.
Unopened, the pouches inside stay fresh as long as the can is sealed and stored sensibly. Best-before dates are printed either on the bottom of the can or on the side, depending on the brand.
Past the best-before date, pouches don't become unsafe - they just gradually lose:
If you find an old can at the back of a drawer, it's usually still usable; it just won't perform like a fresh one.
An opened can is best used within a few weeks. For optimal flavour and nicotine strength, aim to finish it within one to three weeks of opening - even if the best-before date on the can is further away. The pouches don't become unsafe after that point, but flavour fades noticeably.
If you finish a 20-pouch can within a week or two, freshness isn't something you need to worry about. If you've opened several cans at once or you only use the format occasionally, here's what helps:
A can that's been left open for months will feel drier and taste flatter than a fresh one, but the pouches inside don't suddenly become unsafe.
Three habits make a real difference:
Freezing isn't recommended - the texture changes when the pouch thaws, and unlike snus, nicotine pouches don't benefit from cold storage in the way moist tobacco does.
Unopened can, room temperature: Up to the printed best-before (around 12 months) |
Opened can, cool dry place: 1–3 weeks (optimal); up to a few weeks before noticeable quality loss |
A pouch that's lost some freshness usually shows one or more of these:
None of these mean the pouch is unsafe - just that it's not delivering what it should. If you notice them on a fresh can you've just opened, that's worth checking with the retailer.