About VELO Nicotine Pouches

VELO is a tobacco-free nicotine pouch brand owned by British American Tobacco (BAT). Launched in 2018 and originating in Sweden, VELO has grown into BAT's flagship pouch brand and is now sold in 49 markets. By the brand's own estimate it is the No.1 nicotine pouch brand in Europe, based on volume share in key European pouch markets as of June 2025.

From LYFT to VELO

VELO replaced BAT's earlier pouch brand LYFT in a rebrand, and many long-time pouch users still know the products by their LYFT-era names, or simply call VELO "snus". The naming story does not end there: several flavours were renamed again in a 2024 refresh, so a familiar variant may now sit under a new name with the same pouch inside.

The VELO range at 24Nico

The VELO range at 24Nico covers over 40 variants across four flavour families:

• Mint: Crispy Peppermint and Freezing Peppermint anchor the family, alongside Peppermint Storm, Bright Peppermint and three spearmint lines (Bright Spearmint, Simply Spearmint and Green Spearmint)
• Fruit: Ruby Berry, Purple Grape, Tropical Mango, Icy Cherry, Blue Raspberry, Dark Blackcurrant, Sour Lime and Arctic Grapefruit
• Warming: Lime Flame and Mango Flame pair fruit with chilli heat, and the Shift Hot line adds a spiced undertone across Dragonfruit, Peach, Grape and Spearmint
• Speciality: Salty Liquorice and Zesty Elderflower

Four flavours also come as Zero variants with 0 mg nicotine.

The Shift line: a reshaped pouch

Shift is VELO's newest line, launched in 2025, and it changes the pouch itself rather than the flavour list. The pouch is cut in a new shape, the first of its kind in the category, made to sit more naturally under the lip; VELO labels the format Comfort. The can followed, with a hexagonal design in 90% bio-based material. At 24Nico the line runs in two directions: Shift Hot with a warming spiced undertone, and Shift Cool with peppermint, both at 8 mg in the Strong tier.

VELO and McLaren

VELO's name reaches well beyond the pouch shelf. Through BAT's sponsorship of the McLaren Formula 1 team, the brand has appeared on the team's cars, and the partnership runs into the range itself with limited editions inspired by the racing livery. At 24Nico that means McLaren Spicy Papaya: tropical papaya with a warming spiced note, at 8 mg in the Strong tier.

Strengths in the VELO range at 24Nico

Strengths run in four tiers:

• Normal (4–6 mg): the entry point, in both mini and slim formats
• Strong (8 mg): the widest tier, including the Shift line and the McLaren edition
• Xstrong (10–10.9 mg): including Peppermint Storm and Orange Spark
• Ultra (14–17 mg): topped by Freezing Peppermint Max

Every can carries VELO's dot marking, a quick visual guide to strength: the more filled dots, the stronger the pouch. Mini formats sit in the Normal and Strong tiers, while the slim format carries the full spread.

Order VELO nicotine pouches at 24Nico

Every VELO variant in the grid above is ready to order:

• Tracked delivery on every order
• Age-verified checkout for adult use

New to VELO? Start from your strength: the dot marking on each can and the strength filter make it easy to match a variant to your tier. To compare VELO with the rest of what we stock, the full nicotine pouches range is organised on the same scale.