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Zeronito

Zeronito is a Swedish nicotine-free pouch brand made by Microzero in Gothenburg. The Zeronito range at 24Nico covers eight plant-fibre flavors across Slim and Large formats, with no nicotine and no tobacco in any pouch.

About Zeronito

Zeronito launched in 2020 as a flavor-led, all-white pouch brand built around a single idea: keep the pouch ritual, drop the nicotine. Every Zeronito pouch is plant-fibre based, fully nicotine-free and fully tobacco-free, with flavor as the only active element. The format behaves like any modern white pouch under the upper lip: discreet, mess-free and low-drip.

Made in Gothenburg by Microzero

Microzero is a family-owned Swedish pouch manufacturer based in Gothenburg. Zeronito is one of Microzero's in-house brands, produced on-site alongside white-label work for other clients across Europe. Production and lab testing happen at the same facility, which keeps the recipe and the quality control under one roof.

Microzero's wider product portfolio runs across five pouch categories:

  • Nicotine-free pouches: the category Zeronito sits in
  • White nicotine pouches: Microzero's nicotine-bearing in-house and white-label lines
  • Caffeine pouches: functional pouches with caffeine as the active
  • Energy pouches: related functional format
  • Nootropic pouches: functional pouches with nootropic ingredients

That spread means Zeronito sits inside a manufacturer that has experience formulating both nicotine-bearing and stimulant-bearing pouches. Zeronito strips all of those out, leaving flavor and format.

What goes into a Zeronito pouch

Zeronito uses a short, food-grade ingredient list:

  • Plant-fibre base (E460) for the pouch material
  • Water and humectant (E422, glycerol) to keep the pouch soft
  • Flavorings and sweeteners to carry the taste profile
  • Salt and salmiak (E510) for the saline edge characteristic of the format
  • Thickener and acidity regulator (E401, E500) for consistent texture and pH

No nicotine, no tobacco, no caffeine, no nootropic ingredients. The full ingredient list per SKU sits on each product page.

Zeronito flavors and formats stocked at 24Nico

The Zeronito range at 24Nico covers eight flavors split across two formats:

  • Slim format: Cola, Blue Raspberry, Melon Rush, Strawberry Lime, Icy Mint, Blueberry Chilli. A tight, low-drip fit under the upper lip, carrying the brand's flavor-led pours.
  • Large format: Lakrits Original (dark, salty liquorice) and Stark Original (floral bergamot in the classic snus-character style). A fuller portion built for the two traditional Swedish profiles in the range.

Zeronito at a glance

Manufacturer: Microzero, Gothenburg, Sweden

Country of origin: Sweden

Brand launched: 2020

Nicotine content: None, nicotine-free across the full range

Tobacco content: None, plant-fibre based

Formats stocked at 24Nico: Slim, Large

Flavors stocked at 24Nico: Eight, six Slim and two Large

Pouch fit: All-white, discreet, low-drip

Sister brands at Microzero: Microzero's other in-house pouch lines, not stocked at 24Nico

A note on the range split: Zeronito's Slim format covers the six flavor-led pours that suit a tight, discreet fit, while the Large format is reserved for the two traditional Swedish flavor profiles, Lakrits Original and Stark Original, that work better with a fuller portion. Both formats use the same plant-fibre, nicotine-free recipe.

FAQ Zeronito

Is Zeronito nicotine-free?

Yes. Every Zeronito pouch is fully nicotine-free and fully tobacco-free. The range is built on a plant-fibre base with flavorings, sweeteners, salt, salmiak and standard food-grade additives. Nothing in the recipe delivers nicotine, caffeine or any other pharmacologically active ingredient.

Where are Zeronito pouches made?

In Gothenburg, Sweden. Zeronito is produced in-house by Microzero, a family-owned Swedish pouch manufacturer. Production and lab testing happen at the same facility, which is also where Microzero develops its other in-house pouch lines and white-label work for clients across Europe.

Is Zeronito the same as snus?

Not in the traditional sense. Snus historically refers to a Swedish tobacco product. Zeronito uses the same pouch format and the same under-the-lip behavior, but contains no tobacco and no nicotine. Searches for "Zeronito snus" almost always mean the modern, all-white nicotine-free pouch sold here at 24Nico.

How long does a Zeronito pouch last?

A typical Zeronito session runs around 20 to 45 minutes per pouch, depending on the flavor and how active the user keeps the pouch under the upper lip. Flavor release is most noticeable in the first ten to fifteen minutes and tapers gradually from there. Most users dispose of the pouch when the taste fades.

What is in a Zeronito pouch?

Water, plant fibre (E460), flavorings, salt, a humectant (E422), salmiak (E510), a thickener (E401), an acidity regulator (E500) and sweeteners (varies by flavor, including E950, E955 and E967). Exact composition varies slightly between flavors. Full ingredient lists sit on each individual product page.

Who makes Zeronito?

Microzero, a family-owned Swedish pouch manufacturer based in Gothenburg. Microzero runs an in-house brand portfolio alongside white-label production for other companies, and Zeronito is one of the in-house lines. The same Microzero facility handles the recipe development, the production run and the lab testing for the brand.

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