About LOOP Zero

LOOP Zero is the nicotine-free segment of LOOP, a Swedish pouch brand created in 2019 by Another Snus Factory. The company is based in Stockholm with an additional office in Oslo, and describes its work around three guiding principles: doing things it feels proud of, trying to do what it thinks is right, and enjoying the ride. LOOP Zero carries that approach into the nicotine-free segment.

LOOP Zero range at 24Nico

LOOP Zero is a focused nicotine-free line within the LOOP range. At 24Nico the Zero pouches use LOOP's slim plant-fiber format, with no nicotine and no tobacco. The pouch sits under the upper lip in the same way as a standard LOOP pouch, with dimensions and feel that match the wider LOOP slim format.

What "Zero" means in the LOOP catalog

LOOP Zero is not a separate brand from LOOP. It is the nicotine-free line within the LOOP range, sitting alongside the nicotine-containing LOOP pouches that run from Strong through to Ultra strength. Key points to keep in mind:

• Same maker: both LOOP and LOOP Zero are developed by Another Snus Factory.
• Same format: LOOP Zero uses the slim plant-fiber pouch that defines the LOOP house style.
• No nicotine, no tobacco: Zero pouches contain neither nicotine nor tobacco; the standard LOOP range contains added nicotine.
• Curated flavor selection: LOOP Zero is a smaller, more focused range than the wider nicotine-containing LOOP catalog.

Flavor direction

LOOP Zero's flavor work to date sits within LOOP's cool sensation family, led by cool-mint pouches. Expect a menthol-led chill running through use, with a direct, lightly herbal mint base sitting underneath, and intensity that stays even from start to finish. Specific flavor names available right now are listed in the product grid on this page.