About Après Zero

Après Zero is the nicotine-free side of the Après pouch range, a Swedish brand that launched in 2021 with a flavour-led, design-driven take on the modern pouch format. The Zero line shares the same slim plant-fibre construction as the rest of the range, with the nicotine taken out.

What's in the pouch

Every Après Zero pouch is built on a plant-fibre base with added flavourings. There is no nicotine and no tobacco leaf or stem inside. The format is slim, which sits more discreetly under the upper lip than a larger pouch while still carrying enough volume to release the flavour cleanly through the wear.

Flavours

Four Après Zero flavours are stocked at 24Nico. The range covers a mint base, a single-note berry, a softer fruit-and-tea profile, and a tart berry paired with liquorice.

• Mint. A sweet mint base with a distinct peppermint note. The peppermint is stronger and more pronounced than spearmint and adds a cooling character to the profile. Even release.
• Blueberry. A distinct blueberry character with a gentle, natural sweetness. The profile leans on the fruit itself rather than added sugar notes, with an even release through the wear.
• Ice Tea Peach. A soft, sweet peach note at the core with a mild black tea character alongside. The tea adds a slightly dry quality that contrasts the sweetness of the fruit and keeps the profile from sitting too sugary.
• Raspberry Liquorice. A tart raspberry note at the core with a dark, distinct liquorice character alongside. The depth of the liquorice base contrasts the lightness of the berry, and the release is even throughout.

Format and feel

Every Après Zero pouch is slim. The slim format is the narrower of the standard modern pouch shapes and sits higher and tighter under the upper lip than a larger pouch, which makes it less visible during use. The plant-fibre base gives the pouch its softness, with no tobacco leaf or stem inside.

Sustainability

Après partners with Bower, a recycling service. Empty cans can be scanned in the Bower app to register them for recycling, and customers earn a small deposit per registered can. The Bower partnership covers the whole Après range, including the Zero line.