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JOL runs Strong up to Ultra in slim format, with dessert-led flavours rather than mint. Worth a look if the usual profiles feel repetitive.

In stock • 14 mg • Peppermint, Cherry
JOL Grandma's Freezer Cool Mint Cherry
In stock • 6 mg • Fruit
JOL Pocket Pudding Banana Toffee
In stock • 11 mg • Peppermint
JOL Nothing Fancy Mint Original
In stock • 10 mg • Berries, Peppermint
JOL Vampire Jam Cool Raspberry Elderberry
In stock • 8 mg • Chili, Fruit
JOL Holliday Misstake Hot Passion Fruit
JOL launched in 2026 as a tobacco-free, all-white nicotine-pouch brand from Liw Innovation, the Swedish manufacturer behind XPCT and COZ. The brand uses a character-led naming convention. Each pouch carries a one- or two-word title (Nothing Fancy, Pocket Pudding, Vampire Jam, Grandma's Freezer, Holliday Misstake), with the flavour given as a subtitle rather than a label.
Liw Innovation is based in Hökerum, a small town in the south-west of Sweden just outside Ulricehamn, and runs the factory it built in 2011. The company describes itself as one of the pioneers of the all-white snus segment, and its team has worked in the Swedish smokeless category for more than two decades. Alongside JOL, Liw Innovation makes the XPCT nicotine pouch range and the COZ all-white snus line.
JOL groups its five 24Nico flavours into two broad profiles:
The JOL range at 24Nico covers three strength tiers:
Manufacturer: Liw Innovation AB, Hökerum, Sweden |
Sister brands: XPCT, COZ. Also made by Liw Innovation |
Country of origin: Sweden |
Brand launched: 2026 |
Formats stocked: Slim |
Strengths stocked: Strong (6.5–8.4 mg), Xstrong (10–11.4 mg), Ultra (14.8 mg) |
Flavour families: Mint and cooling, fruit-led |
Tobacco content: None. Tobacco-free, plant-fibre based |
Three tiers at 24Nico: Strong (6.5 mg in Pocket Pudding Banana Toffee and 8.4 mg in Holliday Misstake Hot Passion Fruit), Xstrong (10 mg in Vampire Jam Cool Raspberry Elderberry and 11.4 mg in Nothing Fancy Mint Original) and Ultra (14.8 mg in Grandma's Freezer Cool Mint Cherry).
Yes. Every pouch in the JOL range is tobacco-free — built on a plant-fibre base with added nicotine and flavourings, with no tobacco leaf or stem.