About LOOP

LOOP was created by Another Snus Factory AB (ASF), a Swedish nicotine-pouch manufacturer founded in Stockholm in 2019. ASF runs LOOP alongside sister brands +47 and Lynx, and operates from offices in Stockholm and Oslo. The company has since become part of KT&G, the Korean nicotine and tobacco group, with the LOOP brand continuing under that ownership. LOOP cans use plant-based and recycled materials, and the packaging angle is one of the brand's clearer differentiators in the wider pouch category.

Range and formats at 24Nico

LOOP is one of the broader brands in the 24Nico catalogue, covering three pouch formats and four nicotine tiers, plus a nicotine-free line.

• Mini - a smaller, more discreet pouch, available in Strong and Xstrong.

• Slim - the core format, available across Strong, Xstrong and Ultra strengths.

• Large - a bigger pouch (sold under the LOOP Mega Hyper Strong branding), Ultra strength.

On the strenght scale used across 24Nico, LOOP's catalogue at 24Nico starts at 6.25 mg (Strong) and runs to 15.6 mg (Ultra). LOOP itself uses brand-internal strength names - Strong, Extra Strong, Hyper Strong.

Hot, cool and beyond

LOOP groups its flavours into hot and cool sensations, plus unconventional blends:

• Cool sensation - Smooth Mint, Ice Cool Mint, Fresh Peppermint, Fresh Spearmint, Blueberry Ice, Strawberry Ice.

• Hot sensation - Red Chili Melon, Hot Peach, Hot Mango, Habanero Mint, Jalapeño Lime.

• Other profiles - Spicy Apple, Liquorice Fusion, Creamy Cappuccino, Blackcurrant.

The hot variants use chilli and pepper notes alongside fruit; the cool variants emphasise mint and menthol. Most flavours appear across multiple strengths, so a chosen flavour can be matched to a chosen nicotine level.

LOOP Zero

LOOP Zero is the nicotine-free line. It is currently represented at 24Nico by LOOP Ice Cool Mint Zero - a slim plant-fibre pouch with no nicotine and no tobacco. LOOP Zero is suited to users who want the format and flavour of a LOOP pouch without nicotine.