About COCO

COCO is made by SpectrumLeaf, a pouch manufacturer based in Helsingborg, Sweden, with product development carried out in partnership with the Californian pouch brand Cannadips. The brief was simple but unusual for the category: find a natural filler that behaves like traditional snus, but without tobacco. After roughly a year of testing, grated coconut shell turned out to do the job, holding moisture inside the pouch and slowly releasing aroma and nicotine through the session.

Why coconut fibre

Most all-white pouches use a refined wood or plant cellulose as the carrier. COCO swaps that out for coconut fibre, the fibrous part of the coconut shell. The fibres are activated by warmth and moisture in the mouth, which extends both the flavour curve and the nicotine release compared with a dry, fluffy cellulose-based pouch. The pouch itself stays moist rather than going dry within minutes, and the natural base gives the format its hybrid character, between traditional snus and a standard all-white pouch.

Two lines at 24Nico

The COCO range is split into two collections.

• The Classic Collection sits at the Normal tier, and 24Nico stocks the Blue Razz variant from this line, a fruity blue raspberry profile with violet and a gentle sweetness.

• The Mighty Collection is the higher-strength sibling at Xstrong strength and 24Nico carries four Mighty flavours: Mighty Fresh (cooling mint), Mighty Mango (mango with coconut), Mighty Colada (pineapple with coconut) and Mighty Lemonade (black tea, lemonade and citrus).

Ingredients and credentials

Each pouch is built on coconut fibre, organic certified palm oil, vegetable glycerin, water, natural flavourings and nicotine. The whole range is vegan, non-GMO, gluten-free and tobacco-free. Production is in Sweden. Every pouch in the 24Nico COCO range is slim format, and each can holds 20 pouches.