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Après

Après nicotine pouches are tobacco-free pouches from Après Group, a Swedish manufacturer founded in Stockholm in 2021. At 24Nico the Après range covers slim and mini formats from Normal through to Xstrong strength, alongside Après Zero — the nicotine-free line. The flavour catalogue spans fruit, mint and coffee profiles, plus a cocktail-inspired Spritz line covering Hugo, Pink and Tangerine.

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About Apres

Après was created by Après Group, a Swedish nicotine-pouch manufacturer founded in Stockholm in 2021. Après was the company's first range; sister brand KUMA followed later as a separate high-strength line. Après pouches are produced in Sweden and sold across several European markets, with a flavour-led, design-driven positioning.

Range and formats at 24Nico

Après is stocked in two formats at 24Nico — slim and mini. The slim format is the core of the range, used across the Normal, Extra Strong and Hyper Strong lines. The mini format is a smaller, more discreet pouch and is sold under the Après Mini name at a single nicotine level.

The Après catalogue at 24Nico starts at 3.2 mg per pouch (Normal) and runs to 11 mg (Hyper Strong). Après uses its own strength names — Normal, Extra Strong and Hyper Strong — and 24Nico classifies each product by mg per pouch, so Après variants compare like-for-like with other brands. Après "Extra Strong" sits in 24Nico's Strong tier (8.25 mg per pouch) and "Hyper Strong" sits in Xstrong (11 mg per pouch). Mini-format pouches sit at 3.2 mg — Normal in 24Nico terms, just in a smaller pouch.

Flavours

Après leans on flavour breadth and lifestyle-led naming. Mint and menthol options include Mint and Menthol; coffee is represented by Mochaccino. Fruit and berry profiles run from Bananas, Blueberry, Very Berry and Cola through Raspberry Liquorice and Lemon Curd, with Cactus Lime and Ice Tea Peach adding a more unusual edge. The range also includes Après Ski, a seasonal limited edition.

The Spritz line

Spritz is a cocktail-inspired flavour line within the wider Après range, with three variants stocked at 24Nico, each named after a classic spritz cocktail. Hugo Spritz is built on elderflower with mint and a tangy lime edge. Pink Spritz combines strawberry and guava with passionfruit and orange for a tropical citrus profile. Tangerine Spritz is a single-note bright citrus, leaning on the distinct sweetness of tangerine. The Spritz variants are stocked across the mini format and the Normal, Extra Strong and Hyper Strong slim lines, with Tangerine and Hugo having the widest coverage.

Après Zero

Après Zero is the nicotine-free line — slim plant-fibre pouches with no nicotine and no tobacco. Four flavours are stocked at 24Nico: Mint, Blueberry, Ice Tea Peach and Raspberry Liquorice. Après Zero suits users who want the format and flavour of an Après pouch without the nicotine, and sits in the wider nicotine-free pouch category at 24Nico.

Manufacturer and sustainability

Après Group owns the brand and produces the pouches in Sweden. On the sustainability side, Après partners with Bower, a Swedish recycling service. Customers can scan the empty can in the Bower app to register it for recycling and earn a small deposit.

Après pouches are tobacco-free, based on plant fibre with added nicotine (or no nicotine in Après Zero) and flavourings, and designed to sit under the upper lip during use.

Après at a glance

Manufacturer: Après Group, Stockholm

Country of origin: Sweden

Brand launched: 2021

Sister brands at Après Group: KUMA

Formats stocked: Slim, Mini

Strengths stocked: Normal (3.2 mg in Mini, 4.4 mg in slim), Strong (8.25 mg), Xstrong (11 mg) — plus Après Zero (no nicotine)

Flavour categories: Mint and menthol, coffee, fruit and berry, cocktail-inspired Spritz line, seasonal limited editions

Tobacco content: None — tobacco-free, plant-fibre based

Après uses brand-internal strength labels (Normal, Extra Strong, Hyper Strong). At 24Nico every Après product is classified by mg per pouch on the Low / Normal / Strong / Xstrong / Ultra scale, so an "Après Extra Strong" variant at 8.25 mg is filtered as Strong alongside Strong-tier pouches from other brands, and "Hyper Strong" at 11 mg sits in Xstrong. Filtering on 24Nico will return the editorial classification.

Après FAQ

Where are Après nicotine pouches made?

Après pouches are made in Sweden. The brand was founded in Stockholm in 2021 by Après Group, which also produces and distributes the range.

Who owns Après?

Après is owned by Après Group, a Swedish nicotine-pouch company based in Stockholm. Après was the group's first range; sister brand KUMA followed later as a separate high-strength line.

What strengths do Après nicotine pouches come in?

At 24Nico the Après range covers Normal (3.2 mg per pouch in mini format and 4.4 mg in slim), Strong (8.25 mg) and Xstrong (11 mg). Après Zero pouches contain no nicotine. Après's own strength labels (Normal, Extra Strong, Hyper Strong) are mapped to the 24Nico scale by mg per pouch.

Does Après do nicotine-free pouches?

Yes. Après Zero is the nicotine-free line and is stocked at 24Nico in four flavours: Mint, Blueberry, Ice Tea Peach and Raspberry Liquorice. The pouches are slim, plant-fibre based and contain no nicotine and no tobacco.

How do you use Après nicotine pouches?

Place one pouch under the upper lip. Typical wear is around 20 to 40 minutes, with up to 60 minutes at the high end depending on the variant and personal preference. Dispose of the used pouch in a bin or in the lid compartment of the can.

Are Après nicotine pouches tobacco-free?

Yes — every pouch in the Après range is tobacco-free. They are built on a plant-fibre base with added nicotine (or, in Après Zero, no nicotine) and flavourings, with no tobacco leaf or stem.

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