Shopping from the UK instead? See our UK best-of guide. Based in Germany? There's a dedicated Germany starter guide as well.

"Best" is not one product. It's the intersection of the flavour family you enjoy, the strength your tolerance supports and the format you find comfortable — and that intersection is different for every adult user. Every product named below is one we stock, with its strength tier and mg per pouch stated clearly. Prices are shown in EUR with VAT included, and because orders ship within the EU there are no customs charges — nothing extra to pay on delivery.

Best for mint lovers

Within the mint family most users settle into one of two camps: clean mint or pronounced cooling mint. For the clean side, LOOP Smooth Mint Strong (Slim, Xstrong, 9.4 mg) pairs a fresh, cooling mint profile — fresh rather than overly sweet — with a slim format that stays comfortable and discreet through the day; the higher nicotine strength delivers a more satisfying release without feeling unnecessarily aggressive. For the cooling side, 77 Ice Mint Strong (Slim, Xstrong, 10.4 mg) is the cleanest pick we stock: a direct, unsweet mint character with the cooling note defined enough to read as the headline flavour rather than a background touch.

If you like the LOOP profile but want more, the same smooth mint comes as LOOP Smooth Mint Extra Strong at 12.6 mg per pouch (20 mg/g, Xstrong) — previously sold as LOOP Mint Mania Extra Strong, from Another Snus Factory.

Best for fruit & berry fans

For a clean berry, Helwit Strawberry Strong (Slim, Normal, 4.5 mg) sits at the cleaner end of the category — a natural strawberry note with sweet, ripe character and no cooling additives or competing flavour notes, and the Normal strength keeps it sessionable. If you want something heavier or with more layered fruit, XQS Apple Crisp Strong (Slim, Strong, 8 mg) avoids the very-sweet and very-synthetic traps most fruit pouches fall into: a green apple base with a light tart finish and a restrained cooling note that lifts the fruit without overpowering it.

Both brands have depth beyond these two: Helwit Watermelon (3.5 mg per pouch, 7 mg/g, Normal, from YOIK AB) is a sweet watermelon alternative, and XQS Fizzy Peach Strong (8 mg per pouch, 16 mg/g, Strong, from Scandinavian Tobacco Group) covers the peach-and-fizzy direction.

Best for beginners

If you're moving from cigarettes or vapes to nicotine pouches and want a gentle starting point, LAGOM Fresh Mint (Slim, Low, 2.6 mg) is the one we'd start you on. The Low strength tier means a mild release, the slim format is easy to settle into, and a clean mint flavour sidesteps the sharper cooling notes that can feel like too much during a first session.

Important: nicotine pouches are not a starting product for non-nicotine users. They contain nicotine, which is addictive, and aren't designed for people who don't already use it. 'Beginner' here means new to the pouch format — not new to nicotine.

For experienced users seeking strength

Above Xstrong sits the Ultra tier — 13.1 mg per pouch and above, for experienced users only. At the top of the scale the right pick depends on more than mg alone: format, flavour intensity and release pattern all matter more. Two picks from that tier: ICE Reaper XL Super Strong (from Not the Big Guys Oy, menthol and chili, 16.5 mg per pouch at 16.5 mg/g) and Greatest Cold Dry XL Super Strong (from Premium Pouch Global OY, mint and menthol, 13.32 mg per pouch at 16.6 mg/g).

Prefer it nicotine-free?

If you enjoy the pouch format itself — the flavour and the ritual — but want to step away from nicotine, nicotine-free pouches keep the format without the active ingredient. Browse the full nicotine pouches range and filter to the nicotine-free end of the strength scale.

One range, many markets

The assortment you can order varies from country to country across Europe: rules for nicotine pouches are set nationally rather than EU-wide, so what we can deliver depends on where you are. Sweden regulates pouches under a dedicated law, sales are not permitted in Belgium or the Netherlands, and the legal position in France is currently unresolved. Rules can change — our guide to where nicotine pouches stand legally in Europe covers the picture country by country. 24Nico sells to adult consumers (18+) only, and orders ship from Sweden with fast tracked delivery — see the delivery page for details.

How to compare nicotine pouches

• Strength: compare mg per pouch, not mg/g — mg/g is a concentration and depends on pouch weight, so two cans with the same mg/g can deliver different amounts. Tiers run from Low through Normal, Strong and Xstrong up to Ultra (13.1 mg per pouch and above).
• Format: slim is the standard format; mini is smaller and more discreet — Après, for example, builds its range around minis such as Après Mint Mini (Mini, Normal, 3.2 mg).
• Flavour: decide the family first (mint, berry, fruit, citrus), then the character within it — clean versus cooling mint being the classic split. Browse by brand, strength and flavour in the nicotine pouches hub or via all brands.