Lagom

About Lagom

Lagom is a Swedish nicotine pouch brand produced by Belagom. The name is borrowed directly from the Swedish word *lagom*, often translated as "just enough", "in moderation" or "in balance", and that idea sits at the centre of how the range is built: a focused flavour set, one pouch format, and strength tiers that step up cleanly rather than crowding the shelf.

Mint at the core

Every Lagom pouch in the 24Nico range is mint-led.

• Fresh Mint is the clean, cooling profile with no fruit on top, a straightforward menthol-style mint with a distinct cooling note.

• Peach Mint pairs the same mint base with a sweet, rounded stone-fruit character.

• Apple Mint sits between the two, with a crisp, sweet apple note layered over the cooling base. The shared mint thread is the brand's signature

the fruit notes are the variation.

A clean step through the strength scale

The Lagom nicotine pouch range at 24Nico steps cleanly through the Low | Normal | Strong | Xstrong | Ultra scale. Fresh Mint and Peach Mint each come in a Low version at 2.6 mg per pouch (4 mg/g), built for users who want a gentle dose with a clear flavour read. The same two flavours plus Apple Mint are available at the Normal tier with 5.2 mg per pouch (8 mg/g). Peach Mint also extends to the Xstrong tier at 10.4 mg per pouch (16 mg/g) for users who already know they want a fuller hit. The carrier across every product is plant-fibre cellulose with added nicotine, flavourings, salt and a cooling agent. There is no tobacco in any Lagom pouch.

One format, three flavours, three tiers

Lagom keeps its format choice simple: every pouch in the 24Nico range is slim. That narrower, lower-profile shape sits discreetly under the upper lip and releases flavour and nicotine at a steady pace through the session. The range is intentionally narrow, three flavour families and three strength tiers, so the decision a buyer makes is which flavour profile they prefer and how strong a dose they want, not a wider grid of formats or sub-lines.