
In stock • 11 mg • Mint, Eucalyptus
KUMA Ice Cool
One strength, five flavours: KUMA is the Swedish range from Après Group that keeps every variant at the same Xstrong 11 mg loading in slim format. Blood Orange, Cherry, Wintergreen, Banana Toffee and Ice Cool are all stocked at 24Nico, priced in EUR with VAT included and delivered across 20+ European countries.
KUMA is a Swedish brand from Après Group, launched in 2025. The first cans landed in selected retailers over summer; the full brand launch followed in November. The product is made at Après Group's own facility in Vetlanda, with the Stockholm office leading design and marketing.
The name KUMA is Japanese for bear, the central image the brand has built its identity around. The range carries that idea into the product itself: one strength across every flavour, with the tagline Not for the faint of taste.
Each pouch weighs roughly 0.55 g in a slim casing, with 20 pouches per can. The pouch and can use plant-based material, and KUMA partners with the Bower recycling scheme. The full KUMA range is tobacco-free.
Product: KUMA Blood Orange Flavour: Blood orange Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Cherry Flavour: Cherry Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Wintergreen Flavour: Wintergreen, mint Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Banana Toffee Flavour: Banana, toffee Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Ice Cool Flavour: Peppermint Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Every KUMA pouch sits in the Xstrong tier on 24Nico's nicotine-pouch strength scale (Low, Normal, Strong, Xstrong, Ultra). The full range runs at 11 mg of nicotine, 20 mg/g, in a slim 0.55 g format with 20 pouches per can.
Because the strength is identical across the line, choosing between variants is purely a flavour decision:
KUMA is Japanese for bear. The brand chose the name and the bear image to signal a single-minded, uncompromising character, reflected in the single-strength range and the tagline Not for the faint of taste.
All five variants carry 11 mg of nicotine per pouch (20 mg/g), placing them in the Xstrong tier on 24Nico's strength scale. Flavour is the only variable across the range.
No — there are no customs charges on orders within the EU. Prices are in EUR with VAT included, and 24Nico delivers across 20+ European countries.

In stock • 11 mg • Fruit
KUMA Banana Toffee