About ICE

ICE has produced nicotine pouches in Iceland since 2019. The pouches are tobacco-free and built on plant fibre, with recipes held consistent across batches.

Iceland is an unusual point of origin in the nicotine pouch category — most established brands come out of Sweden or Finland. ICE sits next to those Nordic neighbours with its own production setup and a range that splits attention between mint variants and a smaller line of cola and chilli pouches. Strengths run from Normal up to Ultra, so the same brand covers entry-level users and those looking for the upper end of the strength range.

Flavour range

Mint is the workhorse of the ICE range. Cool Mint, Freeze and Sweet Mint sit alongside each other, separated by how the menthol is dialled in: a steady cooling note in Cool Mint, a pronounced menthol drive in Freeze, and a softer, sweeter profile in Sweet Mint.

Outside the mint family, Cola Slush pairs a dark cola base with a cooling note. The chilli line — Jalapeno Lime and Reaper XL — runs lime-and-pepper or menthol-and-chilli heat as the defining character.

Strengths and formats

Strengths span the Low | Normal | Strong | Xstrong | Ultra ladder, from 6 mg per pouch up to 16.5 mg per pouch. Slim is the standard format across the mint, cola and lime variants; Freeze XL and Reaper XL sit in the Large format at the top end.