No. VELO is a tobacco-free nicotine pouch, while snus is a traditional Swedish product that contains tobacco. The two are used the same way, tucked under the top lip, which is why tobacco-free pouches like VELO are often called "white snus".

Who owns VELO nicotine pouches?

VELO is owned by British American Tobacco and is the company's flagship nicotine pouch brand. It launched in 2018, originated in Sweden and is now sold in 49 markets worldwide.

What happened to LYFT?

LYFT was British American Tobacco's earlier nicotine pouch brand. VELO replaced LYFT in a rebrand, so products once sold under the LYFT name now sit under VELO. If you are looking for a former LYFT favourite, its successor lives in the VELO range at the top of this page.

What do the dots on a VELO can mean?

The dots are VELO's strength marking: the more filled dots on the can, the stronger the pouch. The exact nicotine content in mg per pouch is printed alongside. The range at 24Nico runs from 4 mg in the Normal tier to 17 mg in Ultra.

How do you use VELO nicotine pouches?

Tuck one pouch under your top lip and leave it in place; there is no need to chew or spit. A pouch can stay in for up to 30 minutes, per VELO's own usage guide. Used pouches go in the storage compartment in the can lid, or straight in the bin.

Why do some VELO flavours have new names?

VELO renamed several flavours in a 2024 refresh. Ice Cool became Crispy Peppermint, Freeze became Freezing Peppermint, Polar Mint became Bright Spearmint, Tropic Breeze became Tropical Mango, Royal Violet became Purple Grape, Cooling Storm became Peppermint Storm and Watermelon Mint became Wintery Watermelon. The pouches themselves are the same; only the names changed.

Velo Nicotine Pouches

About VELO Nicotine Pouches

VELO is a tobacco-free nicotine pouch brand owned by British American Tobacco (BAT). Launched in 2018 and originating in Sweden, VELO has grown into BAT's flagship pouch brand and is now sold in 49 markets. By the brand's own estimate it is the No.1 nicotine pouch brand in Europe, based on volume share in key European pouch markets as of June 2025.

From LYFT to VELO

VELO replaced BAT's earlier pouch brand LYFT in a rebrand, and many long-time pouch users still know the products by their LYFT-era names, or simply call VELO "snus". The naming story does not end there: several flavours were renamed again in a 2024 refresh, so a familiar variant may now sit under a new name with the same pouch inside.

The VELO range at 24Nico

The VELO range at 24Nico covers over 40 variants across four flavour families:

Mint: Crispy Peppermint and Freezing Peppermint anchor the family, alongside Peppermint Storm, Bright Peppermint and three spearmint lines (Bright Spearmint, Simply Spearmint and Green Spearmint)
Fruit: Ruby Berry, Purple Grape, Tropical Mango, Icy Cherry, Blue Raspberry, Dark Blackcurrant, Sour Lime and Arctic Grapefruit
Warming: Lime Flame and Mango Flame pair fruit with chilli heat, and the Shift Hot line adds a spiced undertone across Dragonfruit, Peach, Grape and Spearmint
Speciality: Salty Liquorice and Zesty Elderflower

Four flavours also come as Zero variants with 0 mg nicotine.

The Shift line: a reshaped pouch

Shift is VELO's newest line, launched in 2025, and it changes the pouch itself rather than the flavour list. The pouch is cut in a new shape, the first of its kind in the category, made to sit more naturally under the lip; VELO labels the format Comfort. The can followed, with a hexagonal design in 90% bio-based material. At 24Nico the line runs in two directions: Shift Hot with a warming spiced undertone, and Shift Cool with peppermint, both at 8 mg in the Strong tier.

VELO and McLaren

VELO's name reaches well beyond the pouch shelf. Through BAT's sponsorship of the McLaren Formula 1 team, the brand has appeared on the team's cars, and the partnership runs into the range itself with limited editions inspired by the racing livery. At 24Nico that means McLaren Spicy Papaya: tropical papaya with a warming spiced note, at 8 mg in the Strong tier.

Strengths in the VELO range at 24Nico

Strengths run in four tiers:

Normal (4–6 mg): the entry point, in both mini and slim formats
Strong (8 mg): the widest tier, including the Shift line and the McLaren edition
Xstrong (10–10.9 mg): including Peppermint Storm and Orange Spark
Ultra (14–17 mg): topped by Freezing Peppermint Max

Every can carries VELO's dot marking, a quick visual guide to strength: the more filled dots, the stronger the pouch. Mini formats sit in the Normal and Strong tiers, while the slim format carries the full spread.

VELO nicotine pouches at a glance

Owner: British American Tobacco (BAT)

Brand launched: 2018, originating in Sweden

Markets: Sold in 49 markets worldwide

Predecessor brand: LYFT, replaced by VELO in a rebrand

Formats stocked: Mini, slim

Strengths stocked: Normal (4–6 mg), Strong (8 mg), Xstrong (10–10.9 mg), Ultra (14–17 mg)

Nicotine-free: Four Zero variants at 0 mg

Sub-lines and editions: Shift Hot, Shift Cool, McLaren edition

Flavour families: Mint, fruit, warming spiced, speciality

Tobacco content: None: tobacco-free, plant-fibre based

A note on strength labelling: on the Low | Normal | Strong | Xstrong | Ultra scale used across 24Nico, the VELO range starts at 4 mg in the Normal tier and tops out at 17 mg in Ultra. VELO's own dot marking runs alongside this: more filled dots mean a stronger pouch, and the exact mg per pouch is printed on every can. The strength filter on 24Nico uses the editorial scale, so VELO variants compare like-for-like with the rest of the range.

VELO nicotine pouches at a glance

Detail	VELO at 24Nico
Owner	British American Tobacco (BAT)
Brand launched	2018, originating in Sweden
Markets	Sold in 49 markets worldwide
Predecessor brand	LYFT, replaced by VELO in a rebrand
Formats stocked	Mini, slim
Strengths stocked	Normal (4–6 mg), Strong (8 mg), Xstrong (10–10.9 mg), Ultra (14–17 mg)
Nicotine-free	Four Zero variants at 0 mg
Sub-lines and editions	Shift Hot, Shift Cool, McLaren edition
Flavour families	Mint, fruit, warming spiced, speciality
Tobacco content	None: tobacco-free, plant-fibre based