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NOR Nicotine Pouches

NOR nicotine pouches are made by Den Norske Snusfabrikken in Våler, Norway, and stocked at 24Nico in six tobacco-free slim flavours across Normal, Strong and Xstrong strengths.

Norway's first all-white pouch factory

NOR is the consumer brand from Den Norske Snusfabrikken, an independent manufacturer that opened its Våler factory in 2022 as Norway's first plant dedicated to all-white nicotine pouches.

Built by veterans of the all-white pouch industry

Behind the factory sits a small founding team with long-running pedigrees in the snus and nicotine pouch industry:

  • Øyvind Simonsen, CEO: ran the Norwegian launch of EPOK, one of the earliest all-white brands brought to market, before founding the company.
  • Tony Persson, technical lead: two decades inside Swedish Match, Philip Morris, Gallaher and British American Tobacco before moving across to build NOR.
  • Lotta Båtemyr, head of quality: twenty years inside the same legacy multinationals, now responsible for quality control, production planning and procurement.

Recipe development, blending and packaging all happen under one roof at the Våler plant rather than via contract manufacturing.

The 24Nico-stocked NOR range

The 24Nico range covers six slim pouches across three strength tiers:

  • Normal (6 mg per pouch, 8 mg/g): Mint, Peach, Licorice & Violet
  • Strong (9 mg per pouch, 12 mg/g): Strawberry
  • Xstrong (10.4–12 mg per pouch, 14–16 mg/g): Ice Mint, Peppermint

Ingredients are food-approved across the range and shared between variants: water, plant fibre (E460), nicotine, flavourings, xylitol and acidity regulator E500. Heavier mint variants add ammonium chloride for the cooling note.

NOR nicotine pouches at a glance

Manufacturer: Den Norske Snusfabrikken, Våler, Norway

Founded: Norway, 2022

Country of origin: Norway

Production: Våler, Norway

Format stocked: Slim

Strengths stocked: Normal (6 mg), Strong (9 mg), Xstrong (10.4–12 mg)

Flavour signature: Mint-led range plus fruit and liquorice options

Tobacco content: None, plant-fibre based

The 24Nico strength filter uses the Low, Normal, Strong, Xstrong and Ultra scale. NOR covers Normal, Strong and Xstrong, with NOR Peppermint Slim 16mg as the strongest pouch in the line-up.

FAQ NOR

Who makes NOR nicotine pouches?

NOR is produced by Den Norske Snusfabrikken, an independent Norwegian manufacturer at a factory in Våler, near Oslo. The plant opened in 2022 as Norway's first dedicated all-white nicotine pouch factory. Founders Øyvind Simonsen, Tony Persson and Lotta Båtemyr came from senior roles inside the legacy snus industry, including the Norwegian launch of EPOK and long careers at Swedish Match, Philip Morris, Gallaher, Winnington and British American Tobacco.

Are NOR pouches tobacco-free?

Yes. NOR pouches contain no tobacco leaf or powder. The pouch fibre is plant-based, and the active ingredient is nicotine alongside flavourings, water, xylitol and acidity regulators. Every ingredient in the range is food-approved per the manufacturer.

How strong are NOR nicotine pouches?

The NOR range stocked at 24Nico spans three tiers. Normal sits at 6 mg per pouch and covers Mint, Peach, and Licorice & Violet. Strong sits at 9 mg per pouch with Strawberry. Xstrong runs from 10.4 to 12 mg per pouch and covers Ice Mint and Peppermint. New users typically start at Normal; experienced users tend to sit at Strong or Xstrong.

What does NOR's own 1 to 6 strength scale mean?

NOR labels its products internationally on an in-house 1 to 6 ladder, low to high. The convention is the Low to Ultra scale, keyed to mg of nicotine per pouch. The strength table above translates each 24Nico-stocked NOR variant into the 24Nico tier so you can pick directly by nicotine load.

Where is NOR made? Is it Swedish?

NOR is Norwegian. The brand and the factory both sit in Våler, Norway. That is unusual in the European pouch market: most all-white brands are produced in Sweden, with a handful from Iceland, Poland and the Baltics. NOR's founders trained inside the legacy Swedish snus industry, but the production line itself is Norwegian.

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