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KELLY WHITE

Kelly White is a Swedish tobacco-free nicotine pouch brand made by White Industries. The Kelly White nicotine pouche range at 24Nico covers slim and mini formats across the Normal and Strong strength tiers, with mint, fruit and berry flavours.

About Kelly White

Kelly White is a Swedish nicotine-pouch brand launched in 2021 by Sophia Wilsby and Johan Sundström, with White Industries as the manufacturer and distributor behind the range. The brand positions itself as fashion-forward and designed with women in mind — a brand identity that sets Kelly White apart.

Range and formats at 24Nico

Kelly White is a focused range at 24Nico, with seven products across two formats and two strength tiers.

  • Slim — a longer, narrower pouch. Available in Sweet Peach (4 mg and 8 mg), Sparkling Strawberry (5 mg) and Sweet Melon Mint (5 mg).
  • Mini — a shorter, lower-profile pouch. Available in Strawberry Lime (5 mg), Raspberry Lemon (5.5 mg) and Sweet Peppermint (6 mg).

On the strenght scale used across 24Nico, Kelly White starts at 4 mg in the Normal tier and tops out at 8 mg in the Strong tier.

Sweet, fruit-led flavours

Kelly White leans into sweet fruit and berry profiles, with mint as a supporting note rather than the headline.

  • Fruit and berry — Sweet Peach (ripe stone-fruit sweetness), Sparkling Strawberry (strawberry with a champagne note), Raspberry Lemon (tart raspberry with a citrus lift), Strawberry Lime (sweet strawberry with a tangy lime edge).
  • Mint and mint-blends — Sweet Peppermint (peppermint with a sweet candy note) and Sweet Melon Mint (fruity melon brought together with mint).

Kelly White pouches are tobacco-free, built on a plant-fibre base with added nicotine and flavourings.

Kelly White strengths at a glance

Product: Sweet Peach Slim

Format: Slim

Nicotine per pouch: 4 mg

Strength tier: Normal

Product: Sparkling Strawberry Slim

Format: Slim

Nicotine per pouch: 5 mg

Strength tier: Normal

Product: Sweet Melon Mint Slim

Format: Slim

Nicotine per pouch: 5 mg

Strength tier: Normal

Product: Strawberry Lime Mini

Format: Mini

Nicotine per pouch: 5 mg

Strength tier: Normal

Product: Raspberry Lemon Mini

Format: Mini

Nicotine per pouch: 5.5 mg

Strength tier: Normal

Product: Sweet Peppermint Mini

Format: Mini

Nicotine per pouch: 6 mg

Strength tier: Normal

Product: Sweet Peach Slim Strong

Format: Slim

Nicotine per pouch: 8 mg

Strength tier: Strong

The table maps each Kelly White product stocked at 24Nico to its nicotine content and the corresponding 24Nico strength tier (Low | Normal | Strong | Xstrong | Ultra). The strength filter on 24Nico uses this editorial scale, so Kelly White variants compare like-for-like with the rest of the range.

KELLY WHITE FAQ

Who makes Kelly White nicotine pouches?

Kelly White is a Swedish brand launched in 2021 and manufactured by White Industries. It was co-founded by Sophia Wilsby and Johan Sundström, and the company is responsible for both production and distribution of the range.

Are Kelly White pouches tobacco-free?

Yes. Kelly White pouches contain no tobacco leaf. The pouch is built on a plant-fibre base with added nicotine, water, salt, pH-regulating agents and flavourings.

What strengths do Kelly White pouches come in?

The Kelly White range at 24Nico spans 4 mg to 8 mg of nicotine per pouch, covering the Normal and Strong tiers.

What formats does Kelly White offer?

Two formats: Slim, a longer and narrower pouch, and Mini, a shorter and lower-profile pouch. Both are all-white and tobacco-free.

What flavours does Kelly White have?

The range covers mint (Sweet Peppermint, Sweet Melon Mint) and fruit and berry profiles (Sweet Peach, Sparkling Strawberry, Raspberry Lemon, Strawberry Lime).

How long does a Kelly White pouch last?

Wear time varies by individual and by product, but a Kelly White pouch is typically used for around 30 to 60 minutes before it is removed and disposed of.

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