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FUMi

FUMi is a Swedish tobacco-free pouch brand made by Helix Sweden in Helsingborg. The FUMi nicotine pouch range at 24Nico covers slim and mini formats across Normal, Strong, Xstrong and Ultra, with twelve flavour profiles spanning mint, fruit, spiced and salty liquorice notes.

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About FUMi

FUMi launched in Sweden in 2021 as a tobacco-free, all-white nicotine-pouch brand built around flavour breadth in slim format. In 2025 FUMi joined Helix Sweden's brand portfolio and the cans were redesigned — the older black-and-white look was replaced with colour-coded packaging that matches each flavour family, making it quicker to spot the right variant on the shelf. In 2026 the range expanded into a mini format at Normal strength, adding smaller pouches across selected mint, fruit and salty liquorice flavours.

Made by Helix Sweden in Helsingborg

Helix Sweden is based in Helsingborg on Sweden's west coast and is the manufacturer behind the on! pouch range as well as FUMi. That shared manufacturing base sits behind FUMi's flavour-led identity: a wide flavour catalogue, slim and mini pouch construction and a plant-fibre material with no tobacco leaf or stem.

FUMi flavours stocked at 24Nico

FUMi groups its flavours into four broad families:

  • Mint and cooling: Freezy Mint (peppermint with a strong cooling note), Spearmint, Minty Blueberry (sweet blueberry with a mint top note), Watermelon Mint (sweet watermelon with a cooling mint top note)
  • Fruit: Blackcurrant, Tangy Strawberry (strawberry with a hint of lime), Tangy Apple (crisp green apple), Prickly Pear (sweet cactus fruit with a gentle melon note)
  • Spiced: Zingy Ginger (ginger with a cola-like sweetness), Fiery Mango (sweet mango with a chilli heat)
  • Salty liquorice: Salty Raspberry (tart raspberry over a liquorice base), Salty Violet (salty liquorice with a floral violet note)

Strengths in the FUMi range at 24Nico

The FUMi range at 24Nico covers four strength tiers:

  • Normal (4 mg): Regular variants, across the full flavour range
  • Strong (8 mg): Strong variants
  • Xstrong (11 mg): Extra Strong, currently Spearmint and Freezy Mint
  • Ultra (15 mg): Ultra Strong, also limited to Spearmint and Freezy Mint

FUMi nicotine pouches at a glance

Manufacturer: Helix Sweden AB, Helsingborg

Sister brands: on! — also made by Helix Sweden

Country of origin: Sweden

Brand launched: 2021 — rebranded under Helix Sweden in 2025

Formats stocked: Slim, mini

Strengths stocked: Normal (4 mg), Strong (8 mg), Xstrong (11 mg), Ultra (15 mg)

Flavour families: Mint and cooling, fruit, spiced, salty liquorice

Tobacco content: None — tobacco-free, plant-fibre based

A note on strength labelling: FUMi uses its own brand labels — Regular, Strong, Extra Strong and Ultra Strong — printed alongside a dot system on the can. On the Low / Normal / Strong / Xstrong / Ultra scale used across 24Nico, FUMi Regular sits in Normal (4 mg), Strong in Strong (8 mg), Extra Strong in Xstrong (11 mg) and Ultra Strong in Ultra (15 mg). The strength filter on 24Nico uses this editorial scale, so FUMi variants compare like-for-like with the rest of the range.

FUMi FAQ

Who makes FUMi nicotine pouches?

FUMi is made by Helix Sweden, based in Helsingborg on Sweden's west coast. Helix Sweden also manufactures the on! pouch range. FUMi launched in 2021 and joined the Helix Sweden brand portfolio in 2025, when the cans were redesigned with colour-coded packaging.

Where are FUMi pouches made?

FUMi pouches are made in Sweden by Helix Sweden in Helsingborg. The cans carry "Made in Sweden" alongside the FUMi flavour and strength markings.

Are FUMi pouches tobacco-free?

Yes — every pouch in the FUMi range is tobacco-free. The pouches are built on a plant-fibre base with added nicotine and flavourings.

What strengths do FUMi nicotine pouches come in?

The FUMi range at 24Nico covers four strength tiers: Regular at 4 mg per pouch (Normal), Strong at 8 mg per pouch, Extra Strong at 11 mg per pouch (Xstrong), and Ultra Strong at 15 mg per pouch (Ultra). The Xstrong and Ultra tiers are limited to the Spearmint and Freezy Mint lines.

What flavours does FUMi offer?

FUMi groups its flavours into four families. Mint and cooling notes include Freezy Mint, Spearmint and Minty Blueberry. Fruit options cover Blackcurrant, Tangy Strawberry, Tangy Apple and Prickly Pear. Spiced variants are Zingy Ginger and Fiery Mango. Salty liquorice variants are Salty Raspberry and Salty Violet.

What changed with the new FUMi packaging?

In 2025 FUMi moved from a black-and-white can design to colour-coded packaging that matches each flavour family. The pouches inside are unchanged — same flavour profiles, same strengths, same slim format.

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