Velo Nicotine Pouches in Europe

Velo Nicotine Pouches in Europe | 24Nico

Owned by British American Tobacco and born in Sweden, VELO is one of Europe's biggest nicotine pouch brands. The range at 24Nico spans Normal to Ultra strengths in mini and slim formats — from everyday mints through the Shift line to the McLaren edition — with prices in EUR, VAT included, and no customs charges on deliveries within the EU.

About VELO Nicotine Pouches

VELO is a tobacco-free nicotine pouch brand owned by British American Tobacco (BAT). Launched in 2018 and originating in Sweden, VELO has grown into BAT's flagship pouch brand and is now sold in 49 markets. By the brand's own estimate it is the No.1 nicotine pouch brand in Europe, based on volume share in key European pouch markets as of June 2025.

From LYFT to VELO

VELO replaced BAT's earlier pouch brand LYFT in a rebrand, and many long-time pouch users still know the products by their LYFT-era names, or simply call VELO "snus". The naming story does not end there: several flavours were renamed again in a 2024 refresh, so a familiar variant may now sit under a new name with the same pouch inside.

The VELO range at 24Nico

The VELO range at 24Nico covers over 40 variants across four flavour families:

Mint: Crispy Peppermint and Freezing Peppermint anchor the family, alongside Peppermint Storm, Bright Peppermint and three spearmint lines (Bright Spearmint, Simply Spearmint and Green Spearmint)
Fruit: Ruby Berry, Purple Grape, Tropical Mango, Icy Cherry, Blue Raspberry, Dark Blackcurrant, Sour Lime and Arctic Grapefruit
Warming: Lime Flame and Mango Flame pair fruit with chilli heat, and the Shift Hot line adds a spiced undertone across Dragonfruit, Peach, Grape and Spearmint
Speciality: Salty Liquorice and Zesty Elderflower

Four flavours also come as Zero variants with 0 mg nicotine.

The Shift line: a reshaped pouch

Shift is VELO's newest line, launched in 2025, and it changes the pouch itself rather than the flavour list. The pouch is cut in a new shape, the first of its kind in the category, made to sit more naturally under the lip; VELO labels the format Comfort. The can followed, with a hexagonal design in 90% bio-based material. At 24Nico the line runs in two directions: Shift Hot with a warming spiced undertone, and Shift Cool with peppermint, both at 8 mg in the Strong tier.

VELO and McLaren

VELO's name reaches well beyond the pouch shelf. Through BAT's sponsorship of the McLaren Formula 1 team, the brand has appeared on the team's cars, and the partnership runs into the range itself with limited editions inspired by the racing livery. At 24Nico that means McLaren Spicy Papaya: tropical papaya with a warming spiced note, at 8 mg in the Strong tier.

Strengths in the VELO range at 24Nico

Strengths run in four tiers:

Normal (4–6 mg): the entry point, in both mini and slim formats
Strong (8 mg): the widest tier, including the Shift line and the McLaren edition
Xstrong (10–10.9 mg): including Peppermint Storm and Orange Spark
Ultra (14–17 mg): topped by Freezing Peppermint Max

Every can carries VELO's dot marking, a quick visual guide to strength: the more filled dots, the stronger the pouch. Mini formats sit in the Normal and Strong tiers, while the slim format carries the full spread.

VELO nicotine pouches at a glance

Owner: British American Tobacco (BAT)

Brand launched: 2018, originating in Sweden

Markets: Sold in 49 markets worldwide

Predecessor brand: LYFT, replaced by VELO in a rebrand

Formats stocked: Mini, slim

Strengths stocked: Normal (4–6 mg), Strong (8 mg), Xstrong (10–10.9 mg), Ultra (14–17 mg)

Nicotine-free: Four Zero variants at 0 mg

Sub-lines and editions: Shift Hot, Shift Cool, McLaren edition

Flavour families: Mint, fruit, warming spiced, speciality

Tobacco content: None: tobacco-free, plant-fibre based

A note on strength labelling: on the Low | Normal | Strong | Xstrong | Ultra scale used across 24Nico, the VELO range starts at 4 mg in the Normal tier and tops out at 17 mg in Ultra. VELO's own dot marking runs alongside this: more filled dots mean a stronger pouch, and the exact mg per pouch is printed on every can. The strength filter on 24Nico uses the editorial scale, so VELO variants compare like-for-like with the rest of the range.

VELO nicotine pouches at a glance

Detail	VELO at 24Nico
Owner	British American Tobacco (BAT)
Brand launched	2018, originating in Sweden
Markets	Sold in 49 markets worldwide
Predecessor brand	LYFT, replaced by VELO in a rebrand
Formats stocked	Mini, slim
Strengths stocked	Normal (4–6 mg), Strong (8 mg), Xstrong (10–10.9 mg), Ultra (14–17 mg)
Nicotine-free	Four Zero variants at 0 mg
Sub-lines and editions	Shift Hot, Shift Cool, McLaren edition
Flavour families	Mint, fruit, warming spiced, speciality
Tobacco content	None: tobacco-free, plant-fibre based

Order VELO nicotine pouches at 24Nico

Every VELO variant in the grid above is ready to order:

Tracked delivery on every order
Age-verified checkout for adult use

New to VELO? Start from your strength: the dot marking on each can and the strength filter make it easy to match a variant to your tier. To compare VELO with the rest of what we stock, the full nicotine pouches range is organised on the same scale.

VELO FAQ

Who owns VELO nicotine pouches?

VELO is owned by British American Tobacco and is the company's flagship nicotine pouch brand. It originated in Sweden and is now sold in 49 markets worldwide.

What do the dots on a VELO can mean?

The dots are VELO's strength marking: the more filled dots, the stronger the pouch, and the exact nicotine content in mg per pouch is printed alongside. At 24Nico the range runs from 4 mg in the Normal tier to 17 mg in Ultra.

Do I pay customs on a VELO order within the EU?

No. Prices are shown in EUR with VAT included, and there are no customs charges on deliveries within the EU. 24Nico delivers across 20+ European countries.