Where are Skruf nicotine pouches made?

Skruf is produced in Sweden. Skruf Snus AB is based in Sävsjö in Småland, and the company opened a new larger factory there in 2011 to keep up with demand. The brand was founded in 2002, and Imperial Brands has owned Skruf Snus AB since the 2005 acquisition.

Is Skruf Superwhite tobacco or nicotine?

Skruf Superwhite is nicotine, not tobacco. The line uses a plant-fibre base with added nicotine and flavourings, so it contains no tobacco. The wider Skruf brand also sells traditional tobacco-based snus in separate product lines, but every Superwhite SKU stocked at 24Nico is tobacco-free.

How strong are Skruf Superwhite nicotine pouches?

The 24Nico-stocked range starts at the Normal tier with 6 mg per pouch (No.52 Fresh Mint, No.56 Nordic Liquorice, No.62 Indigo Berry, No.71 Purple Cassice) and runs through Strong and Xstrong up to a single Ultra Super Slim at 18 mg per pouch (No.60 Frozen Mint). The strength table above maps each SKU to its mg per pouch, mg/g and tier.

What is the difference between Skruf Superwhite and Skruf Intense?

Both lines are tobacco-free pouches from Skruf Snus AB. Superwhite is the broader range, with 13 SKUs spanning Normal through Ultra strength across mint, berry, liquorice, apple and aloe families. Skruf Intense is a smaller Xstrong-only line, currently three SKUs at 11 mg per pouch focused on peppermint, spearmint and strawberry ice profiles. The Skruf Intense range lives on a separate page.

Are Skruf nicotine pouches legal in the UK?

Yes. Nicotine pouches are legal for adults aged 18 and over in the UK. The Skruf Superwhite line is tobacco-free and is not affected by the UK snus ban, which applies only to oral tobacco products.

How should Skruf Superwhite pouches be stored?

Keep the can cool, dry and closed when not in use. The pouches are moisture-active, so leaving the can open or exposed to heat will reduce nicotine release and flavour intensity. The slim and super slim formats sit under the upper lip and are designed for low-drip use.

Skruf Superwhite Nicotine Pouches

About Skruf Superwhite

Skruf Superwhite is the tobacco-free arm of Skruf, a Swedish brand built around a single idea: that the Swedish snus market needed more than one player. The Superwhite slim-pouch line is now the brand's tobacco-free flagship, sold alongside Skruf's traditional tobacco snus and the newer Intense sub-line.

Skruf's brand history

Skruf was founded in 2002 by friends Adam and Jonas in Småland, southern Sweden, with the explicit aim of opening up the Swedish snus market against the then-monopoly. The challenger position stuck: today Skruf describes itself as the Nordics' second-largest snus manufacturer, with more than 300 employees. Imperial Brands has owned Skruf Snus AB since the 2005 acquisition.

The brand's key milestones:

2002: Skruf founded in Småland to challenge the Swedish snus monopoly.
2003: First white can launched at a time when most snus cans were dark.
2005: Acquired by Imperial Brands.
2011: New larger factory in Sävsjö opens to meet demand.
2018: Superwhite tobacco-free slim-pouch line established as a multi-variant range.

Where Superwhite sits in the Skruf portfolio

Skruf's catalogue is broader than the Superwhite line alone. The brand still sells traditional tobacco-based snus under the Skruf and Knox labels, and the Skruf Intense range is a separate tobacco-free Xstrong-only sub-line aimed at higher-strength ice profiles. Superwhite is the tobacco-free slim and super slim range built on a plant-fibre base with added nicotine and flavourings, sitting in the middle of that portfolio.

Skruf Superwhite flavour families

The 13 SKUs stocked at 24Nico cluster around five flavour families:

Mint: Fresh Mint at three strengths (No.52, No.53, No.54), Frozen Mint Super Slim (No.60), Crystal Fresh (eucalyptus and menthol) and Fresh Freeze (peppermint, menthol and spearmint). Six SKUs sit in this family.
Berry: Indigo Berry (No.62, blackberry with mint and liquorice notes) and two Purple Cassice blackcurrant SKUs at Normal (No.71) and Strong (No.63).
Liquorice: Nordic Liquorice at Normal (No.56) and Xstrong (No.58).
Apple: Fresh Apple Extra Strong (No.64), crisp green apple with peppermint and menthol.
Aloe: Aloe Fresh, aloe vera paired with spearmint.

Strengths in the Skruf Superwhite range at 24Nico

The range covers four strength tiers:

Normal (6 mg per pouch): No.52 Fresh Mint, No.56 Nordic Liquorice, No.62 Indigo Berry, No.71 Purple Cassice.
Strong (8 to 9 mg per pouch): Aloe Fresh (8 mg), No.53 Fresh Mint Strong (9 mg), No.63 Purple Cassice Strong (9 mg).
Xstrong (11.5 to 13 mg per pouch): No.58 Nordic Liquorice Extra Strong, Crystal Fresh Extra Strong, Fresh Freeze Ultra Strong, No.64 Fresh Apple Extra Strong, No.54 Fresh Mint Extra Strong.
Ultra (18 mg per pouch): No.60 Frozen Mint Super Slim, the highest-strength pouch in the line and the single Super Slim format SKU.

Skruf Superwhite at a glance

Manufacturer: Skruf Snus AB, Sävsjö, Sweden

Founded: Sweden, 2002

Brand owner: Imperial Brands, since the 2005 acquisition

Production: Sävsjö, Småland, Sweden

Country of origin: Sweden

Formats stocked: Slim and Super Slim

Strengths stocked: Normal (6 mg), Strong (8–9 mg), Xstrong (11.5–13 mg), Ultra (18 mg)

Flavour families: Mint, Berry, Liquorice, Apple, Aloe

SKUs stocked at 24Nico: 13 across the Superwhite line

Tobacco content: None, plant-fibre based

The 24Nico strength filter uses the Low, Normal, Strong, Xstrong and Ultra scale. On that scale, Skruf Superwhite covers Normal up to Ultra, with No.60 Frozen Mint Super Slim as the highest-strength pouch in the line at 18 mg per pouch.

Skruf Superwhite at a glance

Detail	Skruf Superwhite at 24Nico
Manufacturer	Skruf Snus AB, Sävsjö, Sweden
Founded	Sweden, 2002
Brand owner	Imperial Brands, since the 2005 acquisition
Production	Sävsjö, Småland, Sweden
Country of origin	Sweden
Formats stocked	Slim and Super Slim
Strengths stocked	Normal (6 mg), Strong (8–9 mg), Xstrong (11.5–13 mg), Ultra (18 mg)
Flavour families	Mint, Berry, Liquorice, Apple, Aloe
SKUs stocked at 24Nico	13 across the Superwhite line
Tobacco content	None, plant-fibre based