About Kelly White

Kelly White is a Swedish nicotine-pouch brand launched in 2021 by Sophia Wilsby and Johan Sundström, with White Industries as the manufacturer and distributor behind the range. The brand positions itself as fashion-forward and designed with women in mind — a brand identity that sets Kelly White apart.

Range and formats at 24Nico

Kelly White is a focused range at 24Nico, with seven products across two formats and two strength tiers.

• Slim — a longer, narrower pouch. Available in Sweet Peach (4 mg and 8 mg), Sparkling Strawberry (5 mg) and Sweet Melon Mint (5 mg).

• Mini — a shorter, lower-profile pouch. Available in Strawberry Lime (5 mg), Raspberry Lemon (5.5 mg) and Sweet Peppermint (6 mg).

On the strenght scale used across 24Nico, Kelly White starts at 4 mg in the Normal tier and tops out at 8 mg in the Strong tier.

Sweet, fruit-led flavours

Kelly White leans into sweet fruit and berry profiles, with mint as a supporting note rather than the headline.

• Fruit and berry — Sweet Peach (ripe stone-fruit sweetness), Sparkling Strawberry (strawberry with a champagne note), Raspberry Lemon (tart raspberry with a citrus lift), Strawberry Lime (sweet strawberry with a tangy lime edge).

• Mint and mint-blends — Sweet Peppermint (peppermint with a sweet candy note) and Sweet Melon Mint (fruity melon brought together with mint).

Kelly White pouches are tobacco-free, built on a plant-fibre base with added nicotine and flavourings.