Best nicotine pouches in the UK
Shopping from the UK? Use-case picks with GBP pricing and UK framing.
The best nicotine pouch depends on what you value. A mint lover, a fruit-and-berry fan, someone new to the format and an experienced user looking for strength should each start in a different place — so instead of one ranked list, this guide works through those preferences one by one, with picks from our range for each.
Shopping from the UK instead? See our UK best-of guide. Based in Germany? There's a dedicated Germany starter guide as well.
"Best" is not one product. It's the intersection of the flavour family you enjoy, the strength your tolerance supports and the format you find comfortable — and that intersection is different for every adult user. Every product named below is one we stock, with its strength tier and mg per pouch stated clearly. Prices are shown in EUR with VAT included, and because orders ship within the EU there are no customs charges — nothing extra to pay on delivery.
If you value…: Clean, everyday mint Start with: LOOP Smooth Mint Strong Format: Slim Strength: Xstrong Mg per pouch: 9.4 mg |
If you value…: Pronounced cooling mint Start with: 77 Ice Mint Strong Format: Slim Strength: Xstrong Mg per pouch: 10.4 mg |
If you value…: Clean berry Start with: Helwit Strawberry Strong Format: Slim Strength: Normal Mg per pouch: 4.5 mg |
If you value…: Layered fruit Start with: XQS Apple Crisp Strong Format: Slim Strength: Strong Mg per pouch: 8 mg |
If you value…: A gentle first pouch Start with: LAGOM Fresh Mint Format: Slim Strength: Low Mg per pouch: 2.6 mg |
If you value…: Maximum strength Start with: ICE Reaper XL Super Strong Format: — Strength: Ultra Mg per pouch: 16.5 mg |
Within the mint family most users settle into one of two camps: clean mint or pronounced cooling mint. For the clean side, LOOP Smooth Mint Strong (Slim, Xstrong, 9.4 mg) pairs a fresh, cooling mint profile — fresh rather than overly sweet — with a slim format that stays comfortable and discreet through the day; the higher nicotine strength delivers a more satisfying release without feeling unnecessarily aggressive. For the cooling side, 77 Ice Mint Strong (Slim, Xstrong, 10.4 mg) is the cleanest pick we stock: a direct, unsweet mint character with the cooling note defined enough to read as the headline flavour rather than a background touch.
If you like the LOOP profile but want more, the same smooth mint comes as LOOP Smooth Mint Extra Strong at 12.6 mg per pouch (20 mg/g, Xstrong) — previously sold as LOOP Mint Mania Extra Strong, from Another Snus Factory.
For a clean berry, Helwit Strawberry Strong (Slim, Normal, 4.5 mg) sits at the cleaner end of the category — a natural strawberry note with sweet, ripe character and no cooling additives or competing flavour notes, and the Normal strength keeps it sessionable. If you want something heavier or with more layered fruit, XQS Apple Crisp Strong (Slim, Strong, 8 mg) avoids the very-sweet and very-synthetic traps most fruit pouches fall into: a green apple base with a light tart finish and a restrained cooling note that lifts the fruit without overpowering it.
Both brands have depth beyond these two: Helwit Watermelon (3.5 mg per pouch, 7 mg/g, Normal, from YOIK AB) is a sweet watermelon alternative, and XQS Fizzy Peach Strong (8 mg per pouch, 16 mg/g, Strong, from Scandinavian Tobacco Group) covers the peach-and-fizzy direction.
If you're moving from cigarettes or vapes to nicotine pouches and want a gentle starting point, LAGOM Fresh Mint (Slim, Low, 2.6 mg) is the one we'd start you on. The Low strength tier means a mild release, the slim format is easy to settle into, and a clean mint flavour sidesteps the sharper cooling notes that can feel like too much during a first session.
Important: nicotine pouches are not a starting product for non-nicotine users. They contain nicotine, which is addictive, and aren't designed for people who don't already use it. 'Beginner' here means new to the pouch format — not new to nicotine.
Above Xstrong sits the Ultra tier — 13.1 mg per pouch and above, for experienced users only. At the top of the scale the right pick depends on more than mg alone: format, flavour intensity and release pattern all matter more. Two picks from that tier: ICE Reaper XL Super Strong (from Not the Big Guys Oy, menthol and chili, 16.5 mg per pouch at 16.5 mg/g) and Greatest Cold Dry XL Super Strong (from Premium Pouch Global OY, mint and menthol, 13.32 mg per pouch at 16.6 mg/g).
If you enjoy the pouch format itself — the flavour and the ritual — but want to step away from nicotine, nicotine-free pouches keep the format without the active ingredient. Browse the full nicotine pouches range and filter to the nicotine-free end of the strength scale.
The assortment you can order varies from country to country across Europe: rules for nicotine pouches are set nationally rather than EU-wide, so what we can deliver depends on where you are. Sweden regulates pouches under a dedicated law, sales are not permitted in Belgium or the Netherlands, and the legal position in France is currently unresolved. Rules can change — our guide to where nicotine pouches stand legally in Europe covers the picture country by country. 24Nico sells to adult consumers (18+) only, and orders ship from Sweden with fast tracked delivery — see the delivery page for details.
Work through three choices in order: flavour family (mint, berry, fruit), strength (mg per pouch, matched to your tolerance) and format (slim or mini). The intersection of those three is your best pouch — this guide's preference sections give a starting pick for each path.
The main families are mint (split between clean mint and pronounced cooling mint), berry, fruit and citrus. Most brands specialise: in our range Helwit leans clean berry, XQS layered fruit, and LOOP and 77 different styles of mint.
Start at the Low tier — around 2–3 mg per pouch, such as LAGOM Fresh Mint at 2.6 mg — and only move up once you know how a pouch feels. Note that nicotine pouches are for adult users who already use nicotine; they are not a starting product for non-nicotine users.
No. Rules are set country by country, so the assortment we can deliver varies with your location — sales are not permitted in Belgium or the Netherlands, for example, and the position in France is currently unresolved. See our guide to nicotine-pouch rules in Europe for the country-by-country picture.
Shopping from the UK? Use-case picks with GBP pricing and UK framing.
Based in Germany? A practical starter guide: format and strength first, then brand.
The country-by-country legal picture across Europe.
Browse the full range by brand, strength, flavour and format.
Fast tracked delivery across Europe — VAT included, no customs charges.