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Lagom

Lagom is a Swedish nicotine pouch brand from Belagom AB, built around a mint-led range delivered in a single slim format. The 24Nico Lagom range covers six pouches across three flavour families, Fresh Mint, Peach Mint and Apple Mint, with strengths spanning from 2.6 mg through to 10.4 mg per pouch.

About Lagom

Lagom is a Swedish nicotine pouch brand produced by Belagom. The name is borrowed directly from the Swedish word *lagom*, often translated as "just enough", "in moderation" or "in balance", and that idea sits at the centre of how the range is built: a focused flavour set, one pouch format, and strength tiers that step up cleanly rather than crowding the shelf.

Mint at the core

Every Lagom pouch in the 24Nico range is mint-led.

  • Fresh Mint is the clean, cooling profile with no fruit on top, a straightforward menthol-style mint with a distinct cooling note.
  • Peach Mint pairs the same mint base with a sweet, rounded stone-fruit character.
  • Apple Mint sits between the two, with a crisp, sweet apple note layered over the cooling base. The shared mint thread is the brand's signature

the fruit notes are the variation.

A clean step through the strength scale

The Lagom nicotine pouch range at 24Nico steps cleanly through the Low | Normal | Strong | Xstrong | Ultra scale. Fresh Mint and Peach Mint each come in a Low version at 2.6 mg per pouch (4 mg/g), built for users who want a gentle dose with a clear flavour read. The same two flavours plus Apple Mint are available at the Normal tier with 5.2 mg per pouch (8 mg/g). Peach Mint also extends to the Xstrong tier at 10.4 mg per pouch (16 mg/g) for users who already know they want a fuller hit. The carrier across every product is plant-fibre cellulose with added nicotine, flavourings, salt and a cooling agent. There is no tobacco in any Lagom pouch.

One format, three flavours, three tiers

Lagom keeps its format choice simple: every pouch in the 24Nico range is slim. That narrower, lower-profile shape sits discreetly under the upper lip and releases flavour and nicotine at a steady pace through the session. The range is intentionally narrow, three flavour families and three strength tiers, so the decision a buyer makes is which flavour profile they prefer and how strong a dose they want, not a wider grid of formats or sub-lines.

Lagom strength and flavour range at 24Nico

Flavour: Lagom Fresh Mint

Character notes: Clean mint with a distinct cooling note, no fruit on top

Nicotine per pouch: 2.6 mg (4 mg/g)

Strength tier: Low

Flavour: Lagom Peach Mint

Character notes: Sweet, rounded stone-fruit base with a cooling mint note carried alongside

Nicotine per pouch: 2.6 mg (4 mg/g)

Strength tier: Low

Flavour: Lagom Fresh Mint Strong

Character notes: Pronounced mint character with the same cooling note, at a fuller dose

Nicotine per pouch: 5.2 mg (8 mg/g)

Strength tier: Normal

Flavour: Lagom Peach Mint Strong

Character notes: The same peach and mint pairing at a fuller nicotine dose

Nicotine per pouch: 5.2 mg (8 mg/g)

Strength tier: Normal

Flavour: Lagom Apple Mint Strong

Character notes: Crisp, sweet apple layered over the cooling mint base

Nicotine per pouch: 5.2 mg (8 mg/g)

Strength tier: Normal

Flavour: Lagom Peach Mint Extra Strong

Character notes: The peach and mint pairing at a much fuller dose for experienced users

Nicotine per pouch: 10.4 mg (16 mg/g)

Strength tier: Xstrong

Every Lagom pouch in the 24Nico range is slim format. The carrier is plant-fibre cellulose with added nicotine, flavourings, salt and a cooling agent; none of the pouches contain tobacco.

Lagom FAQ

What does the name Lagom mean?

Lagom is a Swedish word, usually translated as "just enough", "in moderation" or "in balance". The brand uses the word as a positioning idea: a focused flavour set, one pouch format, and strength tiers that step up cleanly rather than a wide grid of sub-lines and variants.

Where are Lagom nicotine pouches made?

Lagom is a Swedish brand produced by Belagom. The pouches are tobacco-free and built on a plant-fibre cellulose carrier with added nicotine, flavourings, salt and a cooling agent.

What flavours does Lagom come in?

The 24Nico Lagom range covers three flavour families. Fresh Mint is a clean mint with a cooling note. Peach Mint pairs the mint base with a sweet stone-fruit character. Apple Mint sits between them with a crisp, sweet apple note over the cooling base.

What strengths does Lagom come in at 24Nico?

The range covers three strength tiers. Fresh Mint and Peach Mint each come in a Low version at 2.6 mg per pouch. Fresh Mint, Peach Mint and Apple Mint are all available at the Normal tier with 5.2 mg per pouch. Peach Mint also extends to the Xstrong tier at 10.4 mg per pouch.

Are Lagom pouches tobacco-free?

Yes. Every Lagom pouch uses a plant-fibre cellulose carrier with added nicotine, flavourings, salt and a cooling agent. There is no tobacco in any Lagom pouch in the 24Nico range.

Which Lagom flavour is a good place to start?

A Low-tier Fresh Mint is the most neutral starting point: the clean mint profile and 2.6 mg dose let a new user read the brand's house style without a heavy nicotine load. From there, Peach Mint and Apple Mint show how the mint base sits under a fruit note, and the Normal and Xstrong tiers cover stronger doses.

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