Lagom Nicotine Pouches

About Lagom

Lagom is a Swedish nicotine pouch brand built around its own name. In Swedish, "lagom" means "just enough", "in moderation" or "in balance", and the brand's pitch is the pouch equivalent of that idea: a slim format, a focused mint-led flavour range and strength tiers that step up calmly rather than chasing maximum mg.

Operated by Be Lagom of Stockholm

Lagom is owned and operated by Be Lagom AB, a Swedish company based in central Stockholm. Three flavour families sit at the centre of the brand: Fresh Mint, Apple Mint and Peach Mint, each built on a plant-fibre base with added nicotine and flavourings.

Lagom flavours stocked at 24Nico

The Lagom nicotine pouch range at 24Nico draws on the brand's three mint-led families:

Fresh Mint: a clean mint character carried by a distinct cooling note, with no fruit additions.

Peach Mint: a sweet, rounded peach base sitting alongside the same cooling mint note.

Apple Mint: a crisp, sweet apple base with the cooling mint note layered through it.

Every flavour shares the same plant-fibre construction and slim pouch shape; the difference between them is the flavour profile, not the build.

Strengths in the Lagom range at 24Nico

The Lagom range at 24Nico covers three strength tiers:

Low (2.6 mg per pouch): Fresh Mint and Peach Mint, for users who prefer a lighter pouch.

Normal (5.2 mg per pouch): Fresh Mint Strong, Apple Mint Strong and Peach Mint Strong, the everyday tier in the line-up.

Xstrong (10.4 mg per pouch): Peach Mint Extra Strong, the highest-strength variant of Lagom stocked at 24Nico.

Lagom nicotine pouches at a glance

Brand owner: Be Lagom AB, Stockholm

Country of origin: Sweden

Brand name: From the Swedish word "lagom", meaning "just enough" or "in balance"

Format stocked: Slim

Strengths stocked: Low (2.6 mg), Normal (5.2 mg), Xstrong (10.4 mg)

Flavour families: Fresh Mint, Apple Mint, Peach Mint

Tobacco content: None, plant-fibre based

The 24Nico strength filter uses the Low, Normal, Strong, Xstrong and Ultra scale. On that scale Lagom covers Low, Normal and Xstrong, with Peach Mint Extra Strong as the highest-strength pouch in the line-up. Lagom's own can labels read "Light" for the Low tier (2.6 mg), "Strong" for the Normal tier (5.2 mg) and "Extra Strong" for the Xstrong tier (10.4 mg), so the can and the 24Nico filter can show different words for the same pouch.

Lagom nicotine pouches at a glance

Detail	Lagom at 24Nico
Brand owner	Be Lagom AB, Stockholm
Country of origin	Sweden
Brand name	From the Swedish word "lagom", meaning "just enough" or "in balance"
Format stocked	Slim
Strengths stocked	Low (2.6 mg), Normal (5.2 mg), Xstrong (10.4 mg)
Flavour families	Fresh Mint, Apple Mint, Peach Mint
Tobacco content	None, plant-fibre based

Detail

Lagom at 24Nico

Brand owner

Be Lagom AB, Stockholm

Country of origin

Sweden

Brand name

From the Swedish word "lagom", meaning "just enough" or "in balance"

Format stocked

Slim

Strengths stocked

Low (2.6 mg), Normal (5.2 mg), Xstrong (10.4 mg)

Flavour families

Fresh Mint, Apple Mint, Peach Mint

Tobacco content

None, plant-fibre based

FAQ Lagom

What does "lagom" mean?

"Lagom" is a Swedish word with no single English equivalent. It is most often translated as "just enough", "in moderation" or "in balance", and the brand uses it to signal a measured, restrained pouch rather than a maximum-strength one.

Who makes Lagom nicotine pouches?

Lagom is owned and operated by Be Lagom AB, a Swedish company based in central Stockholm.

Where are Lagom pouches from?

Lagom is a Swedish brand. Be Lagom AB is registered in Sweden and based in Stockholm, and the pouches are sold as Swedish nicotine pouches across European and UK retailers.

What strengths do Lagom nicotine pouches come in?

The Lagom range at 24Nico covers three tiers: Low at 2.6 mg per pouch (labelled "Light" on the can, across Fresh Mint and Peach Mint), Normal at 5.2 mg per pouch (labelled "Strong" on the can, across Fresh Mint, Apple Mint and Peach Mint) and Xstrong at 10.4 mg per pouch (Peach Mint Extra Strong).

What flavours does Lagom offer?

Lagom is built around three mint-led flavour families: Fresh Mint (a clean cooling mint), Peach Mint (a sweet peach base with a cooling mint note) and Apple Mint (a crisp green apple base with a cooling mint note). All Lagom variants stocked at 24Nico sit within those three families.

Are Lagom pouches tobacco-free?

Yes. Every pouch in the Lagom range is tobacco-free. The pouches use a plant-fibre (cellulose) base with added nicotine, water, flavourings, salt, a pH-regulating agent, a cooling agent and a preservative. No tobacco leaf or stem.