In stock • 11 mg • Mint, Eucalyptus
KUMA Wintergreen
$39.99$4.00/unit
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KUMA nicotine pouches are a tobacco-free Swedish range from Après Group, with every flavour holding the same Xstrong 11 mg loading in slim format. Five variants run from Blood Orange and Cherry through Wintergreen, Banana Toffee and Ice Cool.
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About KUMA Nicotine Pouches
KUMA is a Swedish brand from Après Group, launched in 2025. The first cans landed in selected retailers over summer; the full brand launch followed in November. The product is made at Après Group's own facility in Vetlanda, with the Stockholm office leading design and marketing.
The name KUMA is Japanese for bear, the central image the brand has built its identity around. The range carries that idea into the product itself: one strength across every flavour, with the tagline Not for the faint of taste.
What sets KUMA apart
- Single-strength range. Every pouch carries 11 mg of nicotine (20 mg/g), in the Xstrong tier.
- Bold flavour profiles. Sharp, direct flavours rather than diffuse blends. Cherry tastes of cherry; peppermint comes with a pronounced cooling note.
- In-house Swedish production. Made in Après Group's own Vetlanda facility, not contracted out.
- Sister to Après. Same parent and same facility as the Après brand. Where Après spans several strength levels, KUMA is built around a single Xstrong tier.
The five flavours
- Blood Orange. Tart citrus with darker, berry-tinged undertones.
- Cherry. Sweet stone fruit with depth and a mild tart edge beneath.
- Wintergreen. A herbal mint character distinct from peppermint, with a cooling note carrying through.
- Banana Toffee. Ripe tropical fruit paired with a warm, buttery base.
- Ice Cool. Sharp peppermint at the cooler end of the mint spectrum.
Format and sustainability
Each pouch weighs roughly 0.55 g in a slim casing, with 20 pouches per can. The pouch and can use plant-based material, and KUMA partners with the Bower recycling scheme. The full KUMA range is tobacco-free.
KUMA at a glance
Product: KUMA Blood Orange Flavour: Blood orange Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Cherry Flavour: Cherry Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Wintergreen Flavour: Wintergreen, mint Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Banana Toffee Flavour: Banana, toffee Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Product: KUMA Ice Cool Flavour: Peppermint Format: Slim Strength (mg/pouch): 11 mg Strength tier: Xstrong |
Every KUMA pouch sits in the Xstrong tier on 24Nico's nicotine-pouch strength scale (Low, Normal, Strong, Xstrong, Ultra). The full range runs at 11 mg of nicotine, 20 mg/g, in a slim 0.55 g format with 20 pouches per can.
Because the strength is identical across the line, choosing between variants is purely a flavour decision:
- Tart citrus: Blood Orange
- Sweet stone fruit: Cherry
- Herbal mint: Wintergreen
- Tropical-confectionery: Banana Toffee
- Sharp peppermint: Ice Cool
FAQ Kuma
Where is KUMA made?
KUMA is manufactured in Vetlanda, Sweden, at Après Group's own production facility. Après Group is the same Swedish company behind the Après brand.
How strong are KUMA nicotine pouches?
Every KUMA variant carries 11 mg of nicotine per pouch (20 mg/g), which lands in the Xstrong tier on 24Nico's strength scale. The brand runs a single strength across the whole line-up.
What flavours does KUMA come in?
What does the name KUMA mean?
KUMA is Japanese for bear. The brand chose the name and the bear image to signal a single-minded, uncompromising character, reflected in the single-strength range and the tagline Not for the faint of taste.
How does KUMA differ from Après?
KUMA and Après share the same Vetlanda facility and parent company, Après Group. Après spans several strength levels across its range; KUMA is built around one Xstrong tier, with flavour as the only variable.
Are KUMA pouches tobacco-free?
Yes. KUMA pouches contain plant fibre, nicotine, flavourings and a few standard food-grade ingredients, but no tobacco leaf.