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JOL is a Swedish tobacco-free pouch brand made by Liw Innovation in Hökerum. The JOL nicotine pouch range at 24Nico covers five slim flavours across Strong, Xstrong and Ultra tiers, with character-led product names spanning mint, cooling-fruit and dessert-led profiles.
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About JOL
JOL launched in 2026 as a tobacco-free, all-white nicotine-pouch brand from Liw Innovation, the Swedish manufacturer behind XPCT and COZ. The brand uses a character-led naming convention. Each pouch carries a one- or two-word title (Nothing Fancy, Pocket Pudding, Vampire Jam, Grandma's Freezer, Holliday Misstake), with the flavour given as a subtitle rather than a label.
Made by Liw Innovation in Hökerum
Liw Innovation is based in Hökerum, a small town in the south-west of Sweden just outside Ulricehamn, and runs the factory it built in 2011. The company describes itself as one of the pioneers of the all-white snus segment, and its team has worked in the Swedish smokeless category for more than two decades. Alongside JOL, Liw Innovation makes the XPCT nicotine pouch range and the COZ all-white snus line.
JOL flavours stocked at 24Nico
JOL groups its five 24Nico flavours into two broad profiles:
- Mint and cooling: Nothing Fancy Mint Original (direct peppermint with no sweetness behind it), Grandma's Freezer Cool Mint Cherry (cherry over a cooling mint backbone), Vampire Jam Cool Raspberry Elderberry (tart raspberry with an elderberry depth and a cooling note)
- Fruit-led: Holliday Misstake Hot Passion Fruit (tropical passion fruit with a building chilli warmth), Pocket Pudding Banana Toffee (sweet banana with a soft toffee finish)
Strengths in the JOL range at 24Nico
The JOL range at 24Nico covers three strength tiers:
- Strong (6.5–8.4 mg): Pocket Pudding Banana Toffee, Holliday Misstake Hot Passion Fruit
- Xstrong (10–11.4 mg): Vampire Jam Cool Raspberry Elderberry, Nothing Fancy Mint Original
- Ultra (14.8 mg): Grandma's Freezer Cool Mint Cherry
JOL nicotine pouches at a glance
Manufacturer: Liw Innovation AB, Hökerum, Sweden |
Sister brands: XPCT, COZ. Also made by Liw Innovation |
Country of origin: Sweden |
Brand launched: 2026 |
Formats stocked: Slim |
Strengths stocked: Strong (6.5–8.4 mg), Xstrong (10–11.4 mg), Ultra (14.8 mg) |
Flavour families: Mint and cooling, fruit-led |
Tobacco content: None. Tobacco-free, plant-fibre based |
JOL FAQ
Who makes JOL nicotine pouches?
JOL is made by Liw Innovation, a Swedish manufacturer based in Hökerum, just outside Ulricehamn. Liw Innovation also produces the XPCT nicotine pouch range and the COZ snus line. The company has run its factory in Hökerum since 2011.
Where are JOL pouches made?
JOL pouches are made in Sweden by Liw Innovation in Hökerum.
Are JOL pouches tobacco-free?
Yes. Every pouch in the JOL range is tobacco-free. The pouches are built on a plant-fibre base with added nicotine and flavourings, with no tobacco leaf or stem.
What strengths do JOL nicotine pouches come in?
The JOL range at 24Nico covers three strength tiers: Strong (6.5 mg in Pocket Pudding Banana Toffee and 8.4 mg in Holliday Misstake Hot Passion Fruit), Xstrong (10 mg in Vampire Jam Cool Raspberry Elderberry and 11.4 mg in Nothing Fancy Mint Original), and Ultra (14.8 mg in Grandma's Freezer Cool Mint Cherry).
What flavours does JOL offer?
JOL groups its 24Nico flavours into two profiles. Mint and cooling variants are Nothing Fancy Mint Original, Grandma's Freezer Cool Mint Cherry and Vampire Jam Cool Raspberry Elderberry. Fruit-led variants are Holliday Misstake Hot Passion Fruit and Pocket Pudding Banana Toffee.
Why do JOL pouches have unusual product names?
JOL uses a character-led naming convention rather than flavour-only labels. Each pouch carries a one- or two-word title (such as Nothing Fancy or Vampire Jam), with the flavour given as a subtitle.