About BAOW

BAOW was launched in 2024 by YOIK, the Swedish maker behind HELWIT, and sits in the same factory at Gransholms Bruk. Where HELWIT is the line with naturally driven flavours and a broader spread of nicotine levels, BAOW is the contemporary counterpart: drinks-inspired flavours, a single Xstrong tier across the range, and pouches built around a clearer cocktail-led identity.

Made by YOIK in Gransholms Bruk

Every BAOW pouch is produced at YOIK's own facility in Gransholms Bruk, outside Växjö in southern Sweden. YOIK is an independent manufacturer, blending and packing on site rather than outsourcing. The pouches use a plant-fibre base with added nicotine and flavourings, with no tobacco.

Strength and format

All BAOW pouches stocked at 24Nico sit in the Xstrong tier. Each pouch contains 12 mg of nicotine, equivalent to 20 mg/g, in a slim profile with 20 pouches per can. The strength is consistent across the range, so the choice between BAOW variants is driven by flavour rather than nicotine level.

Flavours

BAOW's flavour catalogue at 24Nico leans on cocktail and spirits cues.

• Gin & Tonic builds on juniper-led botanicals with a dry, tangy tonic edge.

• Negroni keeps the dry gin character and adds bitter citrus zest, in the spirit of the classic cocktail.

• Piña Colada is tart pineapple with a softer coconut note underneath.

• Ice Mint is the cooling outlier, a sharp peppermint with a pronounced cooling note that is less sweet than spearmint.

Sister brand at YOIK

YOIK runs two pouch brands in parallel. HELWIT is the flagship line, with naturally driven flavours and a broader spread of nicotine levels. BAOW is the newer of the two, with a different flavour brief and a single high-strength tier. Both lines are slim, plant-fibre based and produced at the same Swedish facility.